What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square marble-look ad with centered black liner pen, bold headline, arrow feature callouts, and three red-framed model close-ups.

Eyebrow & Eyeliner Pen Feature Callouts Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This square beauty ad template is built to sell a dual-purpose brow-and-eye liner pen, using a clean “problem → solution” structure. A bold, all-caps headline at the top (“Trouble getting that perfect liner look?”) hooks attention with a relatable application challenge. The product sits centered and oversized on a light marble background, giving a premium, clinical feel, while curved arrows guide the eye to six feature callouts (2‑in‑1 use, micro-fiber tip, 24‑hour smudge-proof wear, free-from claims, made in Japan, and a playful guarantee). Along the bottom, three model close-ups in red rounded frames provide instant visual proof of crisp liner results and elevate aspiration. The design works well for mid-funnel consideration: it answers objections (ease of use, longevity, ingredients, origin) in a scannable layout and builds trust without needing long copy. Customize by swapping the pen photo, updating the free-from list to match your formula, and replacing the bottom images with your own shade/results to fit different brand aesthetics.

When to Use This Template

1Ideal for an eyeliner tool launch where you need to explain multiple differentiators fast; the arrow callouts make features instantly scannable.
2Perfect for retargeting visitors who browsed eyeliner/brow products—this layout answers common objections like smudging, tip control, and safety claims.
3Great for highlighting country-of-origin credibility (e.g., “Made in Japan”) alongside performance benefits to justify a premium price.
4Works well for marketplace listings or brand ads that need a clean hero product shot plus results imagery without looking cluttered.

Marketing Strategy

This template converts at the consideration stage by pairing a relatable pain point (“perfect liner look”) with fast, structured proof. The central hero product and arrowed callouts reduce cognitive load: viewers can scan and immediately understand why this pen is easier (micro-fiber tip), longer lasting (24-hour smudge-proof), and safer/more premium (free-from claims, made in Japan). That combination leverages curiosity and transformation triggers—people want to see if the tool can fix their technique—and the bottom model close-ups deliver visual validation without requiring a full tutorial. Because the audience is solution-aware, the creative focuses less on educating what eyeliner is and more on differentiators and objections, which is a best practice for retargeting and product comparison environments.

ConsiderationSolution AwareMakeup ToolEye MakeupBefore AfterAspirationTransformationCuriosity

Best For

Designed for makeup shoppers—especially women who love sharp eyeliner or defined brows but struggle with symmetry, smudging, or brush control. It fits busy, mobile-first buyers who compare features (wear time, tip type, free-from ingredients, origin) before purchasing and respond to clean, premium visuals plus proof-focused imagery.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the top question with your audience’s exact struggle (e.g., “Winged liner in under 60 seconds?”) while keeping the bold all-caps style for instant stopping power.
✓Swap the six callouts to your strongest, verifiable claims; keep them short (2–5 words) so the arrow layout stays readable on mobile.
✓Match the bottom three images to your key promise: use one extreme close-up for precision, one full-face look for aspiration, and one angled view for wing definition.
✓Keep a high-contrast accent border (like the red frames) but recolor it to your brand primary; it’s doing the work of separating results images from the marble background.
✓If you don’t have a “Made in …” angle, replace that slot with a trust builder such as “Dermatologist tested” or “Ophthalmologist approved,” maintaining the same right-side callout position.

Use this template

Free — No credit card required