What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 ad with model close-up applying lip balm, white background, teal headline text and stacked rounded benefit badges.

Mint Lip Balm Deep Hydration Ad Template - Story

9:16Skincare & MakeupAwarenessUnaware

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About This Template

This 9:16 Story template is built for a mint lip balm or hydrating lip treatment, using a clean beauty-editorial look that feels premium and trustworthy. The right side is dominated by a glossy close-up model portrait with the applicator held to the lips—an instantly understandable “how it’s used” cue that reduces friction for unaware audiences. On the left, oversized mint-green typography delivers the product name while a vertical stack of rounded “pill” badges highlights key benefits (deep hydration, soothes discomfort, barrier-building, vegan). The white background keeps the layout airy and mobile-readable, while the teal accents signal freshness and a cooling, minty sensation. This creative works at TOF awareness by pairing aspiration (polished skin, glossy lips) with curiosity and self-care triggers—viewers can scan the benefits in seconds without needing prior brand knowledge. To customize, swap the model image, update the benefit pills to your hero claims, and align the accent color with your packaging while keeping the minimal spacing and large type for Story-first clarity.

When to Use This Template

1Ideal for a new lip balm launch where the close-up application shot instantly communicates texture and use-case on Stories.
2Perfect for highlighting clean claims (e.g., vegan, barrier support) using the stacked pill badges that are easy to read in a quick scroll.
3Great for mint/cooling variants: the teal typography and white space visually reinforce a fresh, hygienic feel.
4Works well for retargeting viewers who engaged with skincare content—swap the benefit pills for your top 3 objections (cracking, irritation, dryness).

Marketing Strategy

This template wins at top-of-funnel awareness for an unaware audience because it makes the product instantly legible: a close-up application shot shows the format and the expected finish (glossy, hydrated) without explanation. The clean white background and mint-teal typography cue freshness and “safe-to-use” skincare sensibilities, which supports self-care and aspiration triggers. The vertical pill badges translate features into fast, scannable benefits—perfect for Story placement where attention is limited. By mixing an editorial model image with concise claims (hydration, soothing, barrier support, vegan), it reduces uncertainty while avoiding hard-sell pressure, inviting curiosity and clicks. The hierarchy (name first, benefits second, product in hand) follows best practices for mobile ads: clear focal point, minimal clutter, and readable type at thumb-scroll distance.

AwarenessUnawareLip CareProduct CloseupBeauty RoutineAspirationSelf CareCuriosity

Best For

Designed for beauty shoppers who want everyday lip comfort—especially people dealing with dryness or irritation and looking for a “clean” option. Best for mobile-first audiences on Instagram/Facebook Stories who decide quickly based on visuals, claims, and a premium look.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the headline in the top-left and use 2 lines max; this template relies on big type and white space for Story readability.
✓Replace the four pill badges with your strongest, compliant claims; aim for 2–4 words each so they remain scannable.
✓Match the accent color (teal) to your packaging color to create instant brand recognition while preserving the “fresh” cue.
✓Use a close-up of the applicator touching the lips; that tactile cue is the main attention hook in this layout.
✓If your product is tinted, add a small shade-name line under the headline and adjust the model lip color to match.

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Free — No credit card required