What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

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Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

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Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with beige framed panel, bold “How to give dull skin glow after 40” text, balm jar and pink texture, rating bar.

Miracle Balm Glow After 40 Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a glow-boosting tinted balm/cream blush promoted as the solution for dull skin after 40. The design uses a clean, editorial layout: a light beige panel framed with a thin border sits over oversized, high-resolution product texture shots (copper shimmer and rosy balm). A bold, uppercase headline leads with the age-relevant hook “After 40,” highlighted in bright pink to stop the scroll. On the right, a numbered 1–3 benefit list reads like a quick mini-guide, ideal for solution-aware shoppers comparing options. The bottom bar adds e-commerce signals—product name, star rating count, shade selector (“Flushed”), and a cart icon—reducing friction and nudging toward purchase. This creative works mid-funnel by combining aspiration (luminous glow) with specificity (emollients, tone, reflective finish) and credibility cues (reviews). Swap the shade swatches, textures, and benefit bullets to match different balms, highlighters, or complexion boosters while keeping the strong hierarchy and pink accent for emphasis.

When to Use This Template

1Ideal for promoting a tinted balm or cream blush to 35–55 audiences, using the “After 40” hook to make the benefit feel personal and relevant.
2Great for mid-funnel retargeting: the 3-point benefit list helps shoppers compare formulas quickly without leaving the ad.
3Perfect for showcasing shade variants—swap the bottom shade name and dot color to run a simple carousel-style series of Stories.
4Strong for DTC beauty drops or restocks, because the review count + cart icon mimic an in-store PDP and reduce purchase hesitation.

Marketing Strategy

The template leverages curiosity and aspiration by framing the message as a quick “how to” for dull skin, then anchors it with an age-specific hook (“After 40”) that instantly qualifies the audience. For solution-aware users in the consideration stage, the numbered 3-benefit list provides fast, scannable reasons to believe, reducing cognitive load on mobile. Macro texture photography signals sensorial payoff and premium quality—crucial in beauty where finish and glow are hard to judge online. The bottom PDP-like strip (shade, star rating, review volume, cart icon) adds credibility and purchase readiness cues, helping overcome hesitation and moving the viewer from “interested” to “add to cart.” Overall, it follows best practices: strong hierarchy, contrast highlight for the key claim, and product-first visuals that match what shoppers want to evaluate.

ConsiderationSolution AwareMakeup Product CloseupCream Balm TextureShade VariantsAspirationCuriosityBeauty Enhancement

Best For

Designed for women 35–55 who want a natural-looking glow and tone enhancement without heavy coverage. They already know the category (balms, blushes, complexion boosters) and respond to clear, scannable benefits plus review-based reassurance before buying online.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the headline structure and swap only the highlighted number/color (e.g., “After 30/50”) to tailor campaigns by age segment without redesigning the layout.
✓Replace the 1–3 bullets with your product’s top differentiators (e.g., “SPF,” “peptide formula,” “non-comedogenic”)—the right-column spacing is optimized for three short lines each.
✓Match the pink accent to your shade family (coral/berry/nude) so the highlight color and texture photo feel consistent and more believable.
✓Update the bottom bar to reflect your funnel goal: switch the cart icon to a “Learn more” icon/button and remove the review count for prospecting audiences.
✓Use real shade names in the bottom selector and rotate the texture photo per variant to create a cohesive multi-ad set for shade discovery.

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Free — No credit card required