What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with close-up eye applying concealer under-eye, black headline on white text block below

Dark Circle Treatment No-Concealer Ad Template - Square

1:1Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This square beauty ad template is built to promote an under‑eye dark circle treatment (serum/cream or prescription-style solution) by dramatizing the exact moment people try to “cover it up.” The top half is a tight, full-bleed eye close-up with a doe-foot applicator laying product under the eye—instantly signaling the pain point and making the promise feel tangible. The bottom half switches to a clean white text panel with a bold, black, editorial headline and a smaller supporting line, creating high readability in the feed and leaving room for brand name or compliance copy. The core angle is “No more concealer,” leveraging curiosity and aspiration: viewers who rely on makeup are pulled in by the implication of a real fix rather than temporary camouflage. It’s ideal for TOF awareness and “unaware” audiences because the visual tells the story before they read. Brands can swap the headline, highlight a key ingredient (retinol, caffeine, peptides), add a dermatologist claim (where permitted), or localize the subhead while keeping the stark image/text split that drives fast comprehension.

When to Use This Template

1Perfect for introducing a new dark-circle solution to cold audiences, using the under-eye application close-up to stop the scroll instantly.
2Ideal for makeup-to-skincare positioning campaigns ("swap concealer for treatment"), where the headline frames a clear behavioral change.
3Great for dermatologist-led or clinic brands that need a clean area for a “prescription” or clinical claim line beneath the main promise.
4Useful for retargeting viewers who engaged with concealer content, since the visual explicitly references the concealer step they already know.

Marketing Strategy

This template works because it anchors the message in a recognizable behavior—covering dark circles—then flips it with a contrarian promise (“No more concealer”). That creates instant curiosity and a pattern interrupt for makeup users. The tight eye close-up makes the pain point undeniable, while the clean black-on-white typography adds a clinical, trustworthy feel that supports a “first prescription treatment” type claim. It’s optimized for top-of-funnel awareness with an “unaware” audience: the visual communicates problem and context before any reading effort. By minimizing distractions and focusing on a single facial area, it reduces cognitive load and increases message retention. Best-practice-wise, the strong hierarchy (headline → subhead → brand line) ensures fast scanning on mobile and leaves space to tailor claims, ingredients, or compliance language by market.

AwarenessUnawareUnder Eye MakeupFace Close UpBeauty ApplicationTransformationCuriosityAspiration

Best For

Women and men 18–45 who struggle with under-eye dark circles and currently rely on concealer or filters for daily confidence. They scroll fast, prefer proof and clinical cues, and are open to skincare solutions that feel practical, not glamorous.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the headline with a first-person hook that matches your claim style (e.g., “7 days without concealer”) while keeping the two-line, bold hierarchy.
✓Swap the subhead to name the mechanism (caffeine + peptides, vitamin K, retinoids) and add a short qualifier like “for puffiness + darkness” to broaden relevance.
✓If you’re not a prescription brand, change “prescription” to “dermatologist-developed” or “clinically tested” and use the same single-line placement for credibility.
✓Crop the eye photo so the applicator tip sits on the left third—this keeps the product action visible even when platforms add UI overlays.
✓Add a small logo/brand lockup in the lower-left of the white panel; keep it light gray to preserve the clinical, minimal aesthetic.

Use this template

Free — No credit card required