What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Split Story ad with quote headline, lipstick photo left and four lip pencils right, black labels and blush background.

Lip Pencil vs Lipstick Comparison Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a lip pencil launch or relaunch, positioning the product against “traditional lipstick” through a clean side‑by‑side comparison. The layout is split vertically: a bright off‑white panel on the left with a single lipstick packshot, and a soft blush panel on the right featuring a tidy row of lip pencils and a “NEW SHADES” callout. A bold serif quote headline at the top creates instant authority and scroll‑stopping curiosity, while black label blocks (“TRADITIONAL LIPSTICK” vs “THE LIP PENCIL”) make the comparison unmistakable. Short bullet benefits underneath frame lipstick as heavy and easily wiped off, while the pencil is presented as lightweight, smooth, and long‑wearing—ideal for mid‑funnel consideration where shoppers are weighing formats and performance. Brands can easily swap the product images, adjust shade counts, and rewrite the bullets to highlight their hero claims (transfer‑proof, plumping, vegan) while keeping the minimalist editorial look premium and credible.

When to Use This Template

1Ideal for introducing a new lip pencil line, using the “NEW SHADES” area to showcase shade expansion without clutter.
2Great for a “lipstick vs lip pencil” educational ad where you want shoppers to compare feel, wear, and payoff in seconds.
3Perfect for retargeting visitors who viewed lip products—swap the quote with a real review to reinforce credibility at consideration stage.
4Useful for highlighting a hero claim (e.g., transfer-proof or all-day wear) by turning the right-side bullets into proof-based benefits.

Marketing Strategy

This template wins on curiosity and aspiration by opening with a confident quote (“best on the market”), then immediately justifying it with a clear A/B comparison. For solution-aware shoppers in mid-funnel consideration, the split layout reduces cognitive load: one product per side, labeled like a test. The bullets translate abstract benefits into quick decision criteria (weight, application, staying power), which is exactly what people evaluate when choosing between lipstick and pencil formats. The “NEW SHADES” callout adds novelty and collection appeal, encouraging viewers to imagine finding their perfect match. Visually, the editorial serif headline and minimal backgrounds signal premium quality and trust—best practices for beauty ads where credibility and product aesthetics drive conversion.

ConsiderationSolution AwareLip MakeupProduct ComparisonShade RangeCuriosityNoveltyAspiration

Best For

Designed for beauty shoppers comparing lip products and looking for a lighter, longer-wearing alternative to classic lipstick. Best for brands targeting makeup lovers who care about comfort, precision, and shade variety and who are ready to evaluate specific performance claims before buying.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the top quote with a real verified review or award line; the quotation styling is built to read as a testimonial.
✓Swap the left product to your closest substitute (liquid lipstick, balm) to make the comparison more relevant to your audience.
✓Use 3–6 pencils on the right and match tip colors to your exact shade range; keep them perfectly aligned to preserve the premium, clinical feel.
✓Rewrite the bullets as parallel pairs (e.g., “Transfers” vs “Transfer-proof”) to strengthen the side-by-side logic.
✓Keep the black label blocks for high contrast; if you recolor them, ensure the text remains stark and legible against the soft background.

Use this template

Free — No credit card required