What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with white header, magenta “Save 18%” badge, and three close-up panels applying eyeliner, mascara, and brow pencil.

Eye Makeup Kit Transformation Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting an eye makeup kit aimed at “maturing skin,” combining education and aspiration in one clean layout. The design uses a bright white header with elegant brand script, then a three-panel collage of close-up application shots (eyeliner, mascara, eyebrow pencil). Each panel includes crisp, boxed callouts connected to the product area, making the benefits scannable even on mobile. A bold magenta “Save 18%” badge adds a clear promotional hook without overwhelming the premium feel. Strategically, it’s a mid‑funnel consideration creative for solution-aware shoppers: they already want easier, flattering eye definition, and the template reduces risk by showing exactly how each tool is used. The transformation/curiosity trigger comes from seeing application in progress, while aspiration is reinforced through polished, natural-looking results on a mature model. Customize by swapping the percentage badge, adjusting the three callout labels to your SKUs (e.g., tubing mascara, micro-brow pen), and replacing the collage with your own close-ups to match shade range and brand aesthetics.

When to Use This Template

1Ideal for promoting a bundled eye kit, where the three-panel collage can map 1:1 to the exact items included in the set.
2Perfect for “how to use” style ads in consideration campaigns—close-up application shots answer objections about ease and precision.
3Great for mid-season promos: the magenta discount badge supports an offer-led hook while the clean header keeps the brand premium.
4Works well for targeting mature beauty shoppers by showcasing natural-looking definition on a mature model and labeling each step clearly.

Marketing Strategy

This template works because it pairs transformation and curiosity with an offer-led nudge, ideal for mid-funnel consideration. The three close-up panels function like a micro-tutorial: shoppers can immediately understand what’s included in the kit and how each item performs (liner definition, mascara length/volume, brow precision). For solution-aware audiences, that clarity reduces perceived risk and shortens evaluation time. The clean white header and minimal typography signal trust and quality, while the high-contrast callout boxes guide the eye to key benefits without clutter. The magenta “Save 18%” badge adds a concrete reason to act now, but remains a single, controlled promotional element—protecting premium positioning while improving click intent.

ConsiderationSolution AwareEye MakeupMakeup ApplicationMakeup KitTransformationAspirationCuriosity

Best For

Designed for beauty shoppers, especially women 35–60, who want quick, flattering eye definition and prefer seeing application up close before buying. It suits mobile-first audiences comparing kits and looking for value (bundle + discount) without sacrificing a polished, premium look.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three callout labels with your exact SKU names and keep them short—this layout rewards fast, boxed readability on mobile.
✓Swap the magenta discount badge to your brand accent color, but maintain high contrast against the photo area so the offer remains instantly visible.
✓Use matching close-up angles for all three panels (same lighting and crop) to make the collage feel cohesive and premium.
✓If you sell shades, add small shade names inside each callout box (e.g., “Brown Black”) to reduce shade uncertainty at the consideration stage.
✓Keep the top header uncluttered: one brand line, one bold headline, one subhead—this whitespace is what makes the collage feel organized.

Use this template

Free — No credit card required