What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 ad with black lip plumper tube on white left panel, pink gradient text area, three numbered lip close-ups, and BOGO banner

Lip Plumper Before & After Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a lip plumper or lip gloss treatment that promises quick, visible fullness. The layout is split: on the left, a clean white column showcases a sleek black tube held in-hand for instant product recognition; on the right, a soft pink gradient hosts the message. The headline “Your lips, but better!” uses bold, rounded sans-serif type for friendly confidence, while the subhead reinforces the key claim (naturally fuller lips in minutes). The proof strategy is the centerpiece: three numbered close-up lip frames guide the viewer through a step-by-step before → application → after sequence, satisfying curiosity and lowering skepticism—ideal for mid-funnel consideration among solution-aware shoppers. A high-contrast magenta footer with “BUY 1 GET 1 FREE” adds a decisive incentive without cluttering the main claim. Brands can easily swap the tube render, update the offer bar, and replace the lip photos with real results that match their finish (glossy, tinted, plumping serum) while keeping the same trust-building transformation flow.

When to Use This Template

1Perfect for promoting a lip plumper with quick results, using the 1–2–3 frames to make the transformation easy to believe at a glance.
2Ideal for mid-funnel retargeting (site visitors or engagers): the step-by-step proof answers “does it really work?” without needing long copy.
3Great for limited promos like BOGO, since the bold magenta offer bar is impossible to miss and can be switched to a countdown-free incentive.
4Works well for UGC-style result swaps: replace the lip close-ups with real customer results while keeping the clean product column for brand consistency.

Marketing Strategy

This creative wins on transformation + guided proof. The numbered 1–2–3 lip close-ups turn a subjective promise (“fuller lips”) into a clear visual sequence, leveraging curiosity and reducing perceived risk—key for solution-aware audiences evaluating options. The headline sets an aspirational but natural benefit (“Your lips, but better!”), matching beauty buyers who want enhancement without looking overdone. Placing the product packshot in a clean left column strengthens brand recall and anchors the claim to a tangible item, while the pink gradient keeps the mood soft and feminine. For mid-funnel consideration, the template balances explanation and evidence without overwhelming text. Finally, the high-contrast “BUY 1 GET 1 FREE” bar provides a strong value trigger that helps convert comparison shoppers who might otherwise delay purchase.

ConsiderationSolution AwareLip PlumperBeauty ApplicationBefore AfterTransformationAspirationCuriosity

Best For

Beauty shoppers—primarily women—who want naturally fuller-looking lips without invasive treatments and who respond to visual proof. They are solution-aware, compare products quickly on mobile, and are motivated by value-driven offers like BOGO when deciding which brand to try.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Keep the left white product column and swap in your own tube render; a dark packshot works best for maximum contrast against the white strip.
✓Replace the three lip frames with real, consistent lighting shots (same angle/crop) so the step-by-step feels trustworthy rather than edited.
✓Update the subhead to your specific claim (e.g., “plumps in 3 minutes” or “with hyaluronic acid”) but keep it to one short line to preserve readability on Story.
✓Switch the magenta offer bar copy to your promotion (bundle, discount, free shipping) while maintaining the black/white bold type for instant scan.
✓Match the small numbered circles to your brand accent color; they function as visual navigation, so keep them saturated for clarity.

Use this template

Free — No credit card required