What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square before-after close-up of a woman's face with white text “BEFORE” and “PORE REFINER PRIMER AFTER 1 APPLICATION” and corner frames.

Pore Primer Before & After Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This square skincare & makeup template is built to sell a pore-refining primer by showing a clear, side-by-side skin texture transformation. The design uses a tight facial close-up split into “Before” and “After 1 Application,” letting viewers instantly compare shine, pores, and smoothness without searching for proof. Clean, all-caps white typography sits on the forehead area for high readability, while thin corner focus frames highlight the cheek zone where pores are most visible. Strategically, it leverages transformation and curiosity triggers at mid‑funnel consideration: the audience is already solution-aware and wants evidence that a primer can blur pores quickly. The “1 application” claim reduces perceived effort and increases trial intent. Brands can customize by swapping the model image for their shade range, adjusting the overlay copy to match clinical claims (e.g., “instant blur,” “12h wear”), and adding a small logo/CTA bar at the bottom without breaking the comparison. It’s ideal for performance ads where credibility and clarity beat decorative styling.

When to Use This Template

1Ideal for prospecting and retargeting ads that need instant proof—side-by-side texture makes the benefit scannable in under a second.
2Perfect for launching a new pore-blurring primer: the “After 1 Application” line supports a strong product demo claim without extra graphics.
3Great for shade-range campaigns by swapping in multiple model close-ups while keeping the same before/after framing for consistency.
4Useful for comparison-style A/B tests (different claims like “instant blur” vs “shine control”) because the visual stays constant and the headline does the work.

Marketing Strategy

This template works because it leads with a high-contrast before/after proof point—one of the fastest ways to validate a cosmetic claim for solution-aware shoppers. By zooming into real skin texture and framing the cheek area, it answers the key objection (“Will it actually blur my pores?”) visually, reducing reliance on trust. The “After 1 Application” line adds specificity and lowers effort, increasing trial intent in a mid‑funnel consideration context. The minimal design (no clutter, no distracting props) keeps attention on the measurable outcome, aligning with performance best practices: one message, one proof, immediate comprehension in-feed.

ConsiderationSolution AwareBefore AfterFace MakeupSkin TextureTransformationCuriosityAspiration

Best For

Designed for makeup users and skincare-conscious shoppers who struggle with visible pores, uneven texture, and shine—especially those who want fast, camera-ready results. It resonates with buyers who compare products visually and prefer proof-driven claims over long explanations.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the overlay with your exact claim (e.g., “instant blur + shine control”) but keep it top-aligned on the forehead area to avoid covering the texture zone.
✓Use the corner focus frames to highlight your product’s primary benefit area (cheek, T-zone); don’t move them too close to the eye where detail gets distracting.
✓If adding a CTA, place a thin bar at the bottom edge with high-contrast text—avoid large buttons that compete with the before/after.
✓Create a carousel set by repeating the same split layout across different skin types/tones to increase credibility and inclusivity.
✓Match retouching across both sides; the template performs best when lighting and angle are consistent to feel trustworthy.

Use this template

Free — No credit card required