What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

White Story ad with pink lip oil bottle and applicator, “Lip Glaze” headline, benefit callouts, and a “New!” sticker

Lip Oil Newness Feature Callouts Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is designed for a next‑generation lip oil launch, using a clean, product-first composition that feels premium and science-backed. The background is bright white with ample negative space, while the hero close-up shows an open pink lip oil bottle beside the applicator wand, highlighting texture and color payoff. A bold, minimalist headline (“Lip Glaze”) anchors the top left, with a compact outlined “Shop now” button beneath it. On the left, four benefit callouts are presented as neat bullet-style labels with leader lines pointing toward the product, making claims instantly scannable: long hydration, cooling feel, soft creamy texture, and lightweight shine. A playful “New!” sticker near the wand adds novelty and curiosity—ideal for mid‑funnel consideration when shoppers already know the product category and want clear reasons to choose this one. Brands can easily swap the shade, claims, and sticker style, while preserving the crisp editorial typography and high-contrast layout that performs well in Stories and Pinterest.

When to Use This Template

1Ideal for a new lip oil shade drop, with the “New!” badge and macro applicator shot making the launch feel immediate and collectible.
2Perfect for highlighting multi-benefit formulas (hydration, cooling feel, texture, shine) using the left-side callouts that viewers can scan in seconds.
3Great for retail or DTC product pages promoted via Stories: swap the button text to “Shop the shade” and keep the clean white background for a premium look.
4Works well for comparative positioning in consideration campaigns—replace one callout with a differentiator like “non-sticky” or “plumping complex” to beat classic glosses.

Marketing Strategy

This creative works because it combines novelty with clarity—two strong mid‑funnel drivers for solution‑aware beauty shoppers. The “New!” badge triggers curiosity and signals a fresh drop, while the macro product and applicator shot reduces uncertainty about shade and texture. Benefit callouts with leader lines translate sensory claims (cooling feel, creamy texture, lightweight shine) into quick, credible scan points, matching how users consume Stories at speed. In the consideration stage, audiences don’t need education about what a lip oil is; they need reasons to choose this formula over a standard gloss. The minimalist white background and editorial typography create a premium, “derm/clean beauty” feel, improving perceived quality and making the CTA feel low-friction and purchase-ready.

ConsiderationSolution AwareLip OilMakeup Product CloseupApplicator WandNoveltyAspirationCuriosity

Best For

Beauty shoppers who already wear gloss or lip balms and are looking for a more modern, comfortable shine. Particularly suited to mobile-first audiences who decide quickly and want clear proof of feel and performance before tapping to buy.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Swap the “New!” sticker with a shade name tag (e.g., “Pink Sorbet”) placed on the wand tip—the eye naturally goes there first.
✓Keep the left-side leader-line structure, but limit to 3–4 claims max; replace one with your key differentiator (non-sticky, SPF, peptide-infused).
✓Change the bottle color gradient to match your shade range while keeping the white background for high contrast and a clean, premium read on mobile.
✓Replace “Shop now” with a benefit-led CTA like “See the finish” or “Choose your shade” if you’re driving to a shade selector page.
✓If your brand has a strong logo, place it small under the headline; avoid the bottom area since the product occupies the visual base and needs breathing room.

Use this template

Free — No credit card required