What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with black header, split photos comparing liquid vs baked foundation, and two-column benefit list on white background.

Baked Foundation This vs That Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This square beauty ad template is built to sell a foundation by making the choice feel obvious through a “THIS vs THAT” comparison. The top header uses a high-contrast black band with elegant serif typography, setting a premium tone and framing the hook: “Choose your foundation.” The center is a split-screen with two model photos: on the left, liquid foundation application; on the right, a smiling result shot holding a compact—ideal for demonstrating finish and texture. Below, a clean two-column checklist compares pain points (fine lines, cakey feel, aging effect) against benefits (natural glow, lightweight feel, mature/sensitive-skin friendly). This structure matches mid‑funnel consideration: the audience is solution-aware and evaluating options, so direct feature-to-benefit mapping reduces doubt and speeds decision-making. The curiosity trigger (“this or that”) invites engagement, while the before/after-style contrast builds credibility. Customize by swapping the left/right labels, inserting your shade range or hero ingredient, and replacing the compact with your packaging. Keep the minimalist white space so the claims stay scannable on mobile feeds.

When to Use This Template

1Ideal for mature-skin foundation campaigns where you need to address “settling into fine lines” directly with a side-by-side visual and clear claims.
2Perfect for positioning a baked/powder foundation against traditional liquid formulas, using the two-column checklist to make benefits instantly scannable.
3Great for retargeting warm audiences who have viewed product pages—this comparison format answers objections (cakey, heavy feel) in one frame.
4Useful for shade-launch announcements: keep the split photos and replace the bottom rows with shade/undertone guidance for quick self-selection.

Marketing Strategy

This template works because it leverages comparison and clarity—two powerful mid‑funnel drivers for solution-aware shoppers. The “THIS or THAT” hook creates instant curiosity and invites the viewer to self-diagnose which option fits their needs. The split imagery functions like a mini demo, while the checklist translates common pain points (fine lines, cakey texture, looking older) into concrete, easy-to-believe benefits (glow, lightweight feel, mature/sensitive-skin fit). That reduces cognitive load and objection friction, which is essential in consideration-stage ads. The premium black header and clean white space add authority and trust, helping claims feel more credible. Overall, it follows best practices: one clear message, visual proof, and scannable copy optimized for fast mobile consumption.

ConsiderationSolution AwareFoundation MakeupBefore After ComparisonProduct DemoComparisonBeauty EnhancementCuriosity

Best For

Women typically 40+ who wear makeup regularly and are frustrated by foundation settling into fine lines or looking heavy. They compare formulas and want an easy, credible way to choose a complexion product that looks natural on mature or sensitive skin.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the two model photos with your own “application vs finished look” shots, keeping similar framing so the comparison feels fair and believable.
✓Swap the left/right labels to match your positioning (e.g., “Old Foundation” vs “Our Baked Formula”) while retaining the bold black label bars for instant scanning.
✓Rewrite the four checklist rows using your top objections and differentiators (e.g., oxidation, transfer, SPF, skincare actives) and keep each line under 5–7 words.
✓Insert your compact/bottle packshot in the right image hand area; if your product isn’t handheld, add a small product-shot overlay near the right column header.
✓Maintain the black header but change the serif headline to your brand font; the luxury contrast is key to the premium beauty feel.

Use this template

Free — No credit card required