What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad with before-and-after lips close-up on top and teal lip tint product with mint background and headline below

Hydrating Lip Tint Before & After Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This square beauty ad template is built to sell a hydrating lip tint or balm by proving the result at a glance. The top half features a clean before/after close-up of lips separated by a vertical divider: the “before” looks matte and slightly dry, while the “after” is smoother and glossy, instantly signaling moisture and comfort. The bottom half uses a calm mint/aqua solid background with a large, modern sans‑serif headline (“Hydrating Lip Tint”), a shade callout line (“Shade Rowan”), and a short benefit line. A single product shot of a teal lipstick tube anchors the left side, making the brand’s hero item unmistakable. Strategically, this creative leans on transformation and curiosity—perfect for mid‑funnel consideration when shoppers compare finishes, shades, and claims. The minimal layout keeps cognitive load low and lets the texture change do the selling. Customize it by swapping the shade name, adjusting the accent color to match your packaging, and replacing the before/after crop with your own model to fit different skin tones and brand positioning.

When to Use This Template

1Ideal for promoting a new hydrating lip tint shade, with the shade name line making color variants easy to swap in a carousel or series.
2Perfect for retargeting visitors who viewed lip products— the before/after lip texture change answers the “does it really hydrate?” objection fast.
3Great for pharmacy or clean-beauty positioning: the mint background and minimal typography feel clinical and trustworthy without looking sterile.
4Useful for seasonal “dry lips” campaigns (winter or travel), where the top comparison image communicates relief without long copy.

Marketing Strategy

This template works because it turns an abstract claim (“hydrating”) into a concrete visual outcome. The split before/after lip close-up triggers curiosity and delivers instant, low-effort proof of smoother, glossier texture—exactly what solution-aware shoppers need in the consideration stage. By keeping the background mint and the typography clean, the design signals a “care-first” product and reduces skepticism, while the clear shade line supports comparison shopping and repeat purchases across color variants. The single, oversized benefit statement avoids clutter and reinforces one primary takeaway. Overall, it follows best practices for beauty ads: hero product visibility, one key promise, and a transformation visual that stops the scroll and answers objections fast.

ConsiderationSolution AwareLip ProductBefore AfterProduct CloseupTransformationAspirationCuriosity

Best For

Designed for beauty shoppers who want a natural tint but prioritize comfort and hydration, especially those dealing with dry or textured lips. Best for mobile-first audiences comparing finishes and looking for quick, visual proof before purchasing. Works well for both drugstore and premium lip-care brands launching multiple shades.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the top lip close-up with your own before/after shot using the same crop and divider line to keep the transformation instantly readable.
✓Use the shade line (“SHADE …”) to run a coordinated multi-shade series; keep the divider rules for a consistent, catalog-like system.
✓Match the mint background to your packaging accent color, but preserve high contrast with the headline so the product name stays legible in-feed.
✓Swap the bottom benefit line to a single, measurable claim (e.g., “8H hydration | Softer-looking lips”) to strengthen consideration-stage persuasion.
✓Recolor the product tube to your actual pack and keep it left-aligned—this balances the heavy headline block and maintains a premium, minimal grid.

Use this template

Free — No credit card required