What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Pink square ad with eyelash serum tube, before/after eye close-ups in a framed panel, and four white claim badges.

Eyelash Serum Before & After Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This square beauty ad template is designed to sell an eyelash growth serum using a clear, conversion-ready before/after proof structure. On the left, a framed two-panel close-up of one eye shows “Before” and “After,” instantly communicating transformation without extra explanation. The right side balances a tall, premium-looking serum tube with a hierarchy of claims: a large headline (“Australia’s leading eyelash serum”) followed by four rounded pill badges (“Clinically tested,” “Hormone free,” “Kind to skin,” “Cruelty free”). The blush-pink background with soft bubble highlights and high-contrast serif typography gives a clean, feminine, clinic-meets-luxury feel. Strategically, it targets mid-funnel consideration for solution-aware shoppers who want reassurance before buying. The combination of visual evidence (transformation), credibility markers (clinical testing), and safety/ethics claims reduces perceived risk—especially important for eye-area products. Brands can easily swap the eye photos, adjust the badges to match their compliant claims, and recolor the background while keeping the strong left-proof/right-product layout intact.

When to Use This Template

1Ideal for retargeting visitors who viewed your lash serum product page—before/after proof and “clinically tested” badges address hesitation fast.
2Perfect for a new formulation launch (e.g., hormone-free or sensitive-eye version) because the pill badges make claim updates quick and scannable.
3Great for marketplace-style ads where you need to justify a premium price: the clean pink aesthetic plus proof panel signals “beauty brand” quality.
4Effective for cruelty-free positioning campaigns, with the ethical claim placed as an equal badge alongside performance benefits.

Marketing Strategy

This template performs well because it stacks three high-impact triggers in one glance: transformation (before/after), credibility (“clinically tested”), and risk reduction (hormone-free, kind to skin, cruelty-free). For a solution-aware audience already considering lash serums, the main job is removing doubt: Will it work, and is it safe near my eyes? The left-side proof panel answers efficacy visually, while the right-side badge list makes safety and ethics scannable, mirroring how shoppers compare options. The premium pink palette and clean serif typography also signal “beauty authority,” helping justify a higher price in the consideration stage. Overall it follows best practices: clear hierarchy, single product focus, and claim modularity for compliant variations across markets.

ConsiderationSolution AwareEyelash SerumBefore After ResultsBeauty Product CloseupTransformationAspirationCredibility

Best For

Beauty shoppers—primarily women—who want longer, fuller lashes and rely on visible results before purchasing. They are ingredient- and safety-conscious (eye-area sensitivity, hormone-free) and respond to clinically framed credibility cues and cruelty-free values.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the before/after photos with your own in the same crop and lighting; consistency is critical to keep the comparison believable.
✓Turn the four pill badges into your top compliant differentiators (e.g., “Ophthalmologist tested,” “Prostaglandin-free,” “Suitable for extensions”) while keeping them to 2–4 words each for scanability.
✓Swap the pink background to your brand color, but keep a light, low-contrast backdrop so the white badges and product tube remain the focal points.
✓Update the large headline to a specific proof-based angle (e.g., “Visible results in 4 weeks*”) and place the asterisk in small type near the badge stack.
✓If you don’t have “leading” claims, replace with a trust marker like “Best-selling” or “Over 10,000 customers” to maintain credibility without overclaiming.

Use this template

Free — No credit card required