What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 ad with eye before/after split at top, bold mascara headline on white, product tube and three checkmarked benefits.

Lash Growth Mascara Before & After Ad Template - Story

9:16Skincare & MakeupAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built to sell a lash-growth mascara by making the result the headline. The top half uses a split “Before / After” close-up of the eye area, instantly demonstrating longer, darker lashes and leveraging the transformation trigger for TOF awareness audiences who aren’t actively shopping yet. The lower half shifts to a clean white canvas with bold, heavy typography (“Mascara that (re)grows your lashes”) to lock in the core promise in seconds. A subtle social-proof row (“Used by … and 100,000+ others”) adds credibility without clutter, while three checkmarked benefit bullets—instant length, growth in 8 weeks, and 100% vegan—translate curiosity into clear reasons to believe. The angled product shot grounds the claim in a tangible item and keeps the layout premium and clinical. Brands can customize by swapping the before/after crop to match their hero outcome, updating the benefit timeline and certification claim, and recoloring the check icons and headline accent to brand tones while keeping the high-contrast black-on-white readability that performs well in Stories.

When to Use This Template

1Ideal for launching a new lash serum-mascara hybrid, using the top before/after crop to stop the scroll with a clear transformation.
2Perfect for vegan or clean-beauty positioning: the checklist format makes certifications like “100% vegan” instantly scannable.
3Great for prospecting campaigns targeting “thin lashes” pain points—results first, then simple reasons-to-believe below.
4Works well for influencer/creator whitelisting: swap the social-proof line with a creator name while keeping the 100,000+ community claim.
5Strong for retargeting warm viewers with a timed claim (e.g., “in 8 weeks”) that sets an expectation and reduces skepticism.

Marketing Strategy

This template works because it leads with the highest-impact proof for an unaware audience: a tight before/after eye crop that communicates the benefit without reading. That transformation trigger creates instant curiosity, then the large, plain-language headline reframes mascara as a hybrid of makeup + growth treatment (“(re)grows”), increasing perceived value. Social proof (“100,000+ others”) reduces risk and leverages herd behavior, while the three checkmarked bullets function as fast “reasons to believe” that answer the next objections: Does it work now? Will it improve over time? Does it match my values (vegan)? In TOF awareness, this sequence—proof → promise → credibility → benefits—follows best practice for mobile-first ads where attention is scarce and clarity beats cleverness.

AwarenessUnawareMascaraBefore AfterEye MakeupTransformationBeauty EnhancementCuriosity

Best For

Beauty shoppers—primarily women—who want visibly longer lashes without extensions and respond to proof-based claims. They value quick cosmetic payoff (“instantly longer”) plus a treatment benefit over time, and they’re influenced by social proof and clean/vegan cues when choosing a mascara online.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top before/after with the same eye angle and lighting; consistency is crucial so the transformation looks credible.
✓Swap the “100,000+ others” line with your real community metric (orders, waitlist, reviews) to keep the social-proof claim specific and compliant.
✓Keep the benefit list to three bullets; this template’s right-side spacing is designed for quick scanning without crowding the product shot.
✓Match the checkmark circle color to your brand accent, but keep it a mid-to-dark tone so it stands out on the white background.
✓If your product is a serum instead of mascara, replace the tube image with a dropper packshot at the same diagonal to preserve visual energy.

Use this template

Free — No credit card required