What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with blush gradient background, serif text on left, and a close-up pink lip gloss applicator on the right.

Hydrating Lip Gloss New Launch Ad Template - Square

1:1Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This square beauty ad template is built to spotlight a hydrating lip gloss as a premium “new” launch. The design is intentionally product-first: a large, glossy applicator dominates the right side, shot in extreme close-up to emphasize shine, texture, and cushiony hydration. The background is a soft blush-to-beige gradient that keeps the focus on the product while adding a clean, modern luxury feel. On the left, elegant serif typography sets a high-end tone with a clear hierarchy: a small “new” tag, a bold product name, then a short benefit line (“24-hr hydration”). This structure fits top-of-funnel awareness, appealing to curiosity and desire without overwhelming detail. The tactile macro visual acts as the proof, communicating sensorial payoff before the audience even reads. Brands can easily customize by swapping the shade color, adjusting the claim (e.g., plumping, high-shine, clean formula), and replacing the product name while preserving the sophisticated spacing and contrast that make the layout feel premium and scroll-stopping in feeds.

When to Use This Template

1Ideal for announcing a new lip gloss shade drop, with the small “new” label and a hero macro shot that instantly signals freshness.
2Perfect for highlighting a single hero benefit (e.g., 24-hour hydration) when you want a clean, luxury-looking claim without cluttering the creative.
3Great for premium DTC beauty brands running top-of-funnel prospecting ads where texture and shine do the selling before price is introduced.
4Works well for seasonal glossy-lip campaigns (spring/summer) by simply switching the gloss color and background tint to match the collection.

Marketing Strategy

This template wins at top-of-funnel because it sells the sensation before the details. The extreme close-up of the gloss applicator provides instant, visceral evidence of shine and cushiony texture—triggering desire and curiosity with minimal cognitive load. The muted blush palette and generous negative space signal “premium” and “clean,” helping the audience assume quality even if they don’t recognize the brand (unaware awareness level). The copy strategy is intentionally simple: a “new” cue to frame novelty, then one primary benefit (24‑hour hydration). That single-claim focus is best practice for cold audiences who are scrolling fast; it makes the message memorable and reduces skepticism. Overall, the layout is optimized for feed performance: strong focal point, readable hierarchy, and a luxury aesthetic that matches beauty shoppers’ expectations.

AwarenessUnawareLip GlossProduct CloseupBeauty CosmeticsDesireCuriosityLuxury

Best For

Designed for beauty shoppers who are drawn to glossy, hydrated lip looks and premium packaging cues. It resonates with mostly women and femme-presenting consumers who discover new makeup through Instagram feeds and want an easy, everyday lip product with a clear benefit claim.

Platform Suitability

Instagram Feed5/5 Facebook Feed4/5Pinterest4/5

How to Customize

✓Replace “24-hr hydration” with one concise claim that fits this minimal layout (e.g., “plumping shine” or “clean, non-sticky”).
✓Match the applicator/gloss color to your shade name; the hero macro image is the main differentiator, so use a high-contrast, glossy render.
✓Keep the serif headline styling for a luxury feel; if your brand is more modern, swap only the body line to a clean sans while retaining the same hierarchy.
✓Add a small circular badge near the headline (e.g., “New Shade” or “Vegan”) without crowding the left column—this layout has space for one compact callout.
✓If running multiple variants, A/B test the first word (“New”, “Introducing”, “Just Dropped”) while keeping the rest identical to isolate the novelty trigger.

Use this template

Free — No credit card required