What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical ad with search-bar headline, two product cards for brow pencil and pomade, swatch strokes, prices, and Shop now button.

Brow Pomade Step-by-Step Ad Template - Story

9:16Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This Story-format template promotes an eyebrow-enhancing duo with a clear, tutorial-led structure. The top “search bar” headline (“How to get the full brow effect”) immediately sparks curiosity and frames the ad as a quick how-to, ideal for TOF awareness audiences who aren’t actively shopping yet. Two clean product cards sit side by side, each with a macro product close-up, a numbered step (STEP 1 / STEP 2), a concise benefit line (“Shape + define” / “Thicken + shape”), and a visible price—making the routine feel simple and attainable. The design is minimalist and premium: white background, thin black border frames, high-contrast black typography, and realistic brow-product swatches that signal shade and texture. Brand trust is reinforced with a co-branded footer and a centered “Shop now” button. Customize by swapping product photos and swatches to match your shades, updating step names to mirror your routine (e.g., pencil + gel), and replacing prices/retailer logos for DTC or marketplace campaigns while keeping the two-step clarity that drives comprehension fast on mobile.

When to Use This Template

1Ideal for introducing a 2-step brow routine (pencil + pomade/gel) where customers need quick clarity on what to use first and why.
2Perfect for retailer collaborations or co-branded drops, with a dedicated footer area that cleanly fits partner logos and keeps the hero content intact.
3Great for shade/texture education: swap the swatch strokes to match each SKU and let users visually compare finish before clicking through.
4Effective for price-forward prospecting campaigns, because each step displays a clear price without looking like a discount ad.

Marketing Strategy

This creative works because it turns a product pitch into a quick “answer” to a common question. The search-bar style headline leverages curiosity and intent-mimicry, pulling unaware scrollers into a micro-tutorial rather than a hard sell. The two numbered steps reduce cognitive load and create a clear path to the promised result (fuller brows), while close-up product imagery and swatches provide tangible proof of texture and shade. Visible prices remove friction for first-touch prospects without relying on discounts, preserving a premium feel. As a TOF awareness asset, it prioritizes comprehension in under a second: what the routine is, what each item does, and how to buy. Co-branding at the bottom adds trust and signals easy availability, improving click-through for audiences still deciding whether the category is for them.

AwarenessUnawareEyebrow MakeupProduct CloseupBeauty ToolsAspirationCuriosityTransformation

Best For

Designed for beauty shoppers who want fuller, more defined brows but feel unsure about which product does what. Best for mobile-first audiences interested in natural makeup looks, quick routines, and trusted brands/retailers; they respond well to simple steps, visible pricing, and close-up texture cues.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the search-bar headline format and replace the text with your top brow query (e.g., “How to get fluffy brows” or “How to fix sparse brows”) to match prospect intent.
✓Rename STEP 1/STEP 2 to your exact routine roles (e.g., “Outline” and “Set”) and keep the italic benefit line for fast scanning.
✓Swap the swatch strokes to your real shades and align each swatch directly above the corresponding product card to reinforce cause-effect.
✓If you sell a trio, convert the two cards into a 3-card grid while preserving the thin black border and generous white space for the same premium look.
✓Replace the footer brand line with your logo + retail partner, keeping the CTA button centered and light gray to avoid competing with product visuals.

Use this template

Free — No credit card required