What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with three lip close-up panels above, beige background text block, and three vertical lip crayon pencils on the right

Hydrating Lip Crayon Shade Range Ad Template - Square

1:1Skincare & MakeupAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This square beauty ad template is designed to promote a hydrating lip crayon that works as both lipstick and liner. The top half features a clean three-panel grid of extreme close-up lip shots on different skin tones, instantly communicating shade range and real-life finish. The lower half uses generous off‑white negative space with an editorial, fashion-magazine typographic hierarchy: a small “new shades” line, a large product name, and a supporting benefit line (“12-hour lipstick + liner”). On the right, three pencil tips act as a product close-up anchor and reinforce the “crayon” format. Psychologically, it leans on aspiration and curiosity at top-of-funnel: viewers stop to compare tones, texture, and how the color reads on skin. The minimal palette and premium spacing signal clean beauty and quality, making it ideal for audiences who value understated, modern branding. Customize by swapping the three lip crops with your shades, replacing the pencil image with your packaging, and updating the benefit line with your key claim or ingredient hook.

When to Use This Template

1Ideal for announcing a new shade drop, using the three lip close-ups to showcase immediate color variety without extra copy.
2Great for clean or premium beauty brands that want an editorial, minimal look with strong whitespace and clear hierarchy.
3Perfect for highlighting a dual-purpose product (lipstick + liner) because the benefit line sits directly under the product name for fast scanning.
4Works well for inclusive campaigns: swap in lip crops across more skin tones while keeping the grid consistent for quick comparison.

Marketing Strategy

This template wins at top-of-funnel because it answers an “unaware” viewer’s first question—“Will this shade suit me?”—without asking them to read. The three macro lip panels create instant curiosity and encourage comparison, while also signaling inclusivity through visible variation in skin tones and undertones. The minimalist, editorial layout uses whitespace and restrained neutrals to imply premium quality and clean-beauty credibility, boosting aspiration. Clear hierarchy (new shades → product name → key benefit) supports fast mobile scanning and ensures the value proposition lands even during a quick scroll. The product-pencil close-up on the right anchors the visual story with a recognizable format cue (crayon), reducing friction and making the offer easy to understand for awareness-stage audiences.

AwarenessUnawareLip MakeupShade RangeProduct CloseupAspirationCuriosityBeauty Enhancement

Best For

Beauty shoppers who compare shades carefully and care about how color reads on different skin tones. Skews toward women 18–40 interested in clean, modern makeup and willing to pay more for a premium, hydrating formula that looks natural in close-up.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the three lip crops with your top-selling shades across light/medium/deep skin tones to keep the side-by-side comparison effect strong.
✓Keep the bottom background off-white or a very pale tint—this template relies on negative space to feel premium and make the pencils pop.
✓Swap the “12-hour lipstick + liner” line with one crisp, numeric claim (wear time, SPF, hyaluronic acid) to match the existing editorial style.
✓If your packaging isn’t a pencil, mirror the right-side vertical placement with three products (or three shade caps) to preserve the balanced composition.
✓Use your brand wordmark in the top-right corner; the empty area near the lip panel is intentionally reserved for a minimal logo lockup.

Use this template

Free — No credit card required