
This square beauty ad template is designed to promote a hydrating lip crayon that works as both lipstick and liner. The top half features a clean three-panel grid of extreme close-up lip shots on diff...
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This square beauty ad template is designed to promote a hydrating lip crayon that works as both lipstick and liner. The top half features a clean three-panel grid of extreme close-up lip shots on different skin tones, instantly communicating shade range and real-life finish. The lower half uses generous off‑white negative space with an editorial, fashion-magazine typographic hierarchy: a small “new shades” line, a large product name, and a supporting benefit line (“12-hour lipstick + liner”). On the right, three pencil tips act as a product close-up anchor and reinforce the “crayon” format. Psychologically, it leans on aspiration and curiosity at top-of-funnel: viewers stop to compare tones, texture, and how the color reads on skin. The minimal palette and premium spacing signal clean beauty and quality, making it ideal for audiences who value understated, modern branding. Customize by swapping the three lip crops with your shades, replacing the pencil image with your packaging, and updating the benefit line with your key claim or ingredient hook.
This template wins at top-of-funnel because it answers an “unaware” viewer’s first question—“Will this shade suit me?”—without asking them to read. The three macro lip panels create instant curiosity and encourage comparison, while also signaling inclusivity through visible variation in skin tones and undertones. The minimalist, editorial layout uses whitespace and restrained neutrals to imply premium quality and clean-beauty credibility, boosting aspiration. Clear hierarchy (new shades → product name → key benefit) supports fast mobile scanning and ensures the value proposition lands even during a quick scroll. The product-pencil close-up on the right anchors the visual story with a recognizable format cue (crayon), reducing friction and making the offer easy to understand for awareness-stage audiences.
Beauty shoppers who compare shades carefully and care about how color reads on different skin tones. Skews toward women 18–40 interested in clean, modern makeup and willing to pay more for a premium, hydrating formula that looks natural in close-up.
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