What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical ad on white with “Lip Glaze” text, before/after lip photos on left, and oversized pink gloss applicator on right

Lip Oil Before & After Ad Template - Story

9:16Skincare & MakeupConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a next‑generation lip oil/lip glaze launch, combining an editorial white canvas with a high-impact product close‑up. On the left, a bold headline area (“New!” + product name) uses clean, modern sans‑serif typography, followed by a compact promise line. Beneath it, a stacked before/after panel shows natural lips vs. a noticeably glossier finish—perfect for making the benefit instantly scannable. On the right, the oversized applicator coated in glossy pink product creates a tactile, “can’t‑touch‑but‑want‑to” texture moment that drives curiosity and aspiration. The small “Shop now” CTA keeps the composition premium while still action-oriented. Strategically, this creative fits mid‑funnel consideration for product‑aware audiences: the transformation proof reduces perceived risk, while the “New!” badge triggers novelty and encourages trial. Brands can customize by swapping in their shade name, adjusting the pink tone to match their palette, and replacing the before/after images with real user results across different skin tones and lighting for stronger credibility.

When to Use This Template

1Ideal for a lip oil launch where “New!” and a clear name lock in attention within the first second of a Story placement.
2Perfect for showcasing shade payoff and shine level: swap the before/after photos to match each colorway and keep the panel consistent across a carousel of Stories.
3Great for retargeting viewers who already visited a product page—this layout answers the key question: “What does it look like on lips?”
4Useful for influencer/UGC-style proof without losing brand polish: drop in creator before/after crops while keeping the clean headline area.
5Strong for seasonal drops (e.g., “Chilly” winter shade) because the large product texture makes the color feel tangible and giftable.

Marketing Strategy

This template wins in consideration because it pairs immediate sensory appeal with proof. The oversized, glossy pink applicator acts as a pattern-breaker on a clean white background, triggering curiosity and aspiration (“I want that shine”). The stacked before/after images deliver fast, low-friction validation of the benefit—exactly what product-aware shoppers need before committing. The “New!” badge adds a novelty trigger that encourages trial and makes the offer feel current. By keeping copy minimal and typography editorial, the creative signals a premium, trend-forward brand while leaving space for the visual result to do the selling. It follows best practices for mobile: strong hierarchy (headline → proof → CTA), clear focal points, and a single, unambiguous action (“Shop now”).

ConsiderationProduct AwareLip MakeupProduct Close UpBefore AfterTransformationAspirationCuriosity

Best For

Designed for beauty shoppers—primarily women 16–35—who follow makeup trends, love glossy lip finishes, and quickly compare results before buying. It resonates with mobile-first audiences who prefer clean, editorial visuals but still want proof of performance. Especially effective for shoppers deciding between shades or upgrading from classic lip gloss to a nourishing lip oil.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Lip Glaze” with your product name but keep the large two-word hierarchy to preserve instant readability on Stories.
✓Swap the right-side applicator shot with your own packaging/texture macro; keep it oversized so the product remains the hero.
✓Update the before/after panel with consistent framing and lighting; add your shade name under each image for multi-shade campaigns.
✓Turn the “New!” badge into a benefit badge (e.g., “Hydrating”, “Plumping”) while keeping the hand-drawn outline style for contrast.
✓Move the CTA slightly upward if you add legal text; the bottom-left placement works best when it stays clear of UI elements.

Use this template

Free — No credit card required