What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 collage showing a pink BB cream stick and beige swatches on soft pink backgrounds, with a Google images header at top

BB Cream Redness Cover Swatches Ad Template - Story

9:16Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell a complexion-correcting BB cream by making texture and coverage the hero. The design uses a clean, gallery-style collage: multiple product close-ups of a pink BB cream stick paired with creamy beige swatches, creating instant “I can see it works” clarity. Soft pink backgrounds and subtle shadows keep the look modern and beauty-forward, while minimal text space lets your headline sit confidently without clutter. Strategically, it fits top-of-funnel awareness for an “unaware” audience: the swatches spark curiosity, the repeated pack shots build brand recognition, and the close-up texture cues self-improvement (“this will smooth and even me out”) without needing heavy claims. It’s especially effective for shoppers comparing options for redness and uneven tone. Customize by swapping the pink backdrop to your brand palette, replacing swatch shades to match your range, and adding a short benefit line (e.g., redness neutralizing, dewy finish). Drop in a logo/handle and a simple Shop Now CTA to move viewers into consideration.

When to Use This Template

1Ideal for introducing a new BB cream or tinted balm, where swatch panels instantly communicate texture and shade direction.
2Perfect for ‘covers redness’ positioning: the repeated beige swatches visually support the claim before users read any copy.
3Great for shade-range teasers—swap the swatches in each tile to show light/medium/deep options in one Story frame.
4Useful for retargeting product viewers with a clean, product-first creative that feels premium and non-salesy.

Marketing Strategy

This template wins attention at awareness stage by letting the product demonstrate itself. The collage of close-ups and creamy swatches uses aesthetic appeal and curiosity: viewers pause to inspect texture, shade, and coverage clues. For an “unaware” audience, that visual proof reduces skepticism without relying on dense claims or clinical language. Repetition of the pink packaging builds quick brand encoding, while the clean, minimal composition keeps the feed-native, premium feel that beauty shoppers trust. Best-practice wise, it prioritizes one core benefit (redness coverage) and supports it with tangible imagery (swatches), making it easy to add a short headline and a direct Shop Now CTA when you want to push into consideration.

AwarenessUnawareMakeup ProductProduct CloseupSwatches TextureCuriosityAesthetic AppealSelf Improvement

Best For

Beauty shoppers (primarily women 18–40) who want quick, natural-looking coverage for redness and uneven tone. They compare products visually, respond to aesthetic packaging, and prefer lightweight base makeup that feels skincare-adjacent for everyday wear.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace two tiles with shade labels (e.g., Light/Medium/Deep) directly beside the swatches to turn the collage into a mini shade guide.
✓Keep the pink-on-pink aesthetic but shift the background hue to your brand color; maintain high contrast between swatch and backdrop for readability.
✓Use one tile for a tight macro of the formula smeared on skin-like texture to amplify the ‘coverage proof’ moment.
✓Add a small corner badge such as “Buildable coverage” or “Sensitive-skin friendly” so the collage stays image-led.
✓Swap the product angle in one panel to show the applicator tip clearly—helps users understand stick format at a glance.

Use this template

Free — No credit card required