What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Off-white Story ad with 5 gold stars, a testimonial quote, and side-by-side face before/after photos labeled BEFORE and AFTER.

Complexion Stick Before & After Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell a complexion stick that claims skincare-like benefits while delivering instant makeup coverage. The design leads with five gold rating stars and a large testimonial-style quote, creating immediate trust and “social proof” before the viewer even sees the results. Beneath the headline, a short supporting line (“Looks like makeup, acts like skincare.”) positions the product as a hybrid solution—perfect for solution-aware audiences comparing options. The lower half uses a clean, side-by-side before/after close-up with subtle labels, making texture, redness, and uneven tone improvements easy to scan. A soft off‑white background and elegant serif typography keep the layout premium and clinical without feeling cold, while the high-contrast imagery does the persuasion work. Customize it by swapping the quote for a real review, changing the product name line to your hero claim (e.g., “blurs pores,” “covers redness”), and replacing the before/after photos with your shade range or specific concern. Add a small logo/CTA strip at the bottom to convert consideration into clicks.

When to Use This Template

1Ideal for a complexion stick relaunch where you need instant credibility—stars + a strong quote anchor the claim before the visual proof.
2Perfect for ads targeting redness, acne marks, or uneven tone, because the split before/after close-up makes results unmistakable on mobile.
3Works well for MOF retargeting (site visitors, engaged users) by pairing a review snippet with a clear transformation instead of long explanation.
4Great for shade-match campaigns: swap the before/after with two shades on the same model and keep the testimonial headline to maintain trust.
5Useful for product-page support creatives on Stories, reinforcing “makeup + skincare” positioning with one-line clarity.

Marketing Strategy

This template works because it stacks two high-performing persuasion cues for solution-aware shoppers: social proof (five stars + a bold quote) and visual verification (a clear before/after close-up). In the middle-of-funnel, audiences already believe a complexion product could help, but they need reassurance on performance and finish; the testimonial reduces risk while the transformation image answers “will it look good on skin like mine?” The minimalist off-white background and editorial serif type signal premium, trustworthy beauty—avoiding the “overhyped” look that can trigger skepticism. The concise bridge line (“looks like makeup, acts like skincare”) captures the hybrid benefit in one scan, aligning message and visuals so the claim feels credible and easy to evaluate.

ConsiderationSolution AwareBefore After ResultsComplexion MakeupSkincare RoutineSocial ProofTransformationTrust

Best For

Designed for makeup buyers who also care about skin health—typically women 18–40 who shop complexion products online and want visible improvement, not just coverage. It fits audiences struggling with redness, acne marks, or texture and who rely on ratings and real results before purchasing. Best for mid-funnel prospects comparing brands and formulas.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the quoted line with a verified customer review and keep it in quotation marks—this layout is designed to feel like a real testimonial.
✓Keep the 5-star row, but match the star color to your brand accent; the small pop of gold is the only strong color cue.
✓Swap the supporting sentence with your single strongest hybrid claim (e.g., “covers redness + calms skin”) so it reads in one breath above the images.
✓Use consistent lighting and framing for the before/after photos; the split-screen relies on symmetry to make the change believable.
✓Add a slim bottom bar for logo + “Shop Now” so the clean top section remains editorial while the CTA stays obvious.

Use this template

Free — No credit card required