
This 9:16 Story template is built for a lip oil/lip gloss launch that sells through texture and close-up proof. The layout uses a clean white canvas with a thin black rounded border and a four-tile gr...
Free — No credit card required
This 9:16 Story template is built for a lip oil/lip gloss launch that sells through texture and close-up proof. The layout uses a clean white canvas with a thin black rounded border and a four-tile grid: a macro shot of glossy lips with a doe-foot applicator, a product tube close-up with a pastel “icy” shade, a swatch-on-applicator detail, and a spoonful of whipped glossy texture. Sticker-style callouts (“New!” and “Icy”) add punch without clutter, while the bottom bar anchors the offer with the product name, a concise descriptor (“next-generation… in 6 new shades”), a mini shade strip, and a clear “Shop now” button. Psychologically, it leans on novelty and sensory appeal—highly effective at the MOF consideration stage for product-aware shoppers who want to see finish, payoff, and formula feel before buying. The premium-minimal typography and clinical white space signal modern beauty credibility. Brands can easily swap the hero shade, callout words, and shade strip to match seasonal drops or limited editions while keeping the tactile story intact.
This template wins in MOF consideration because it assumes the viewer already knows what lip oil is and instead removes purchase friction with visual evidence. The four-panel grid is a “proof stack”: lips-on application shows shine and comfort, the packaging shot signals premium design, and the swatch/texture tiles trigger sensory appeal by making the formula feel tangible. The sticker callouts (“New!”, “Icy”) activate novelty and trend urgency without resorting to discounts, keeping the brand positioned as modern and aspirational. Clean white space and minimal type improve readability on Stories and convey credibility—common in high-performing beauty ads. The shade strip acts as a micro-catalog, encouraging users to imagine their match, while the single, direct “Shop now” CTA aligns with product-aware audiences ready to choose a shade and purchase.
Designed for beauty shoppers—primarily women 18–34—who follow makeup launches and prefer modern, minimalist brands. They are product-aware and compare finish, applicator, and texture before purchasing, often buying via Instagram Stories swipe/click-through flows.
Free — No credit card required