What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad in white grid with glossy lips close-up, icy pastel lip oil tube, swatch applicator, texture spoon, and Shop now bar

Lip Oil Novelty Launch Ad Template - Story

9:16Skincare & MakeupConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a lip oil/lip gloss launch that sells through texture and close-up proof. The layout uses a clean white canvas with a thin black rounded border and a four-tile grid: a macro shot of glossy lips with a doe-foot applicator, a product tube close-up with a pastel “icy” shade, a swatch-on-applicator detail, and a spoonful of whipped glossy texture. Sticker-style callouts (“New!” and “Icy”) add punch without clutter, while the bottom bar anchors the offer with the product name, a concise descriptor (“next-generation… in 6 new shades”), a mini shade strip, and a clear “Shop now” button. Psychologically, it leans on novelty and sensory appeal—highly effective at the MOF consideration stage for product-aware shoppers who want to see finish, payoff, and formula feel before buying. The premium-minimal typography and clinical white space signal modern beauty credibility. Brands can easily swap the hero shade, callout words, and shade strip to match seasonal drops or limited editions while keeping the tactile story intact.

When to Use This Template

1Ideal for announcing a new lip oil shade family—use the “New!” sticker and shade strip to highlight the full range at a glance.
2Perfect for formula-led launches where texture is the proof: swap the spoon and applicator tiles with your own macro texture shots (jelly, glaze, balm).
3Great for “cool-toned” or seasonal drops (winter/ice themes) by keeping the icy pastel product shot and updating the callout word (e.g., “Frosted”, “Sorbet”).
4Works well for retargeting product-page visitors: the grid answers the top questions—finish on lips, packaging, applicator, and consistency—before the CTA.

Marketing Strategy

This template wins in MOF consideration because it assumes the viewer already knows what lip oil is and instead removes purchase friction with visual evidence. The four-panel grid is a “proof stack”: lips-on application shows shine and comfort, the packaging shot signals premium design, and the swatch/texture tiles trigger sensory appeal by making the formula feel tangible. The sticker callouts (“New!”, “Icy”) activate novelty and trend urgency without resorting to discounts, keeping the brand positioned as modern and aspirational. Clean white space and minimal type improve readability on Stories and convey credibility—common in high-performing beauty ads. The shade strip acts as a micro-catalog, encouraging users to imagine their match, while the single, direct “Shop now” CTA aligns with product-aware audiences ready to choose a shade and purchase.

ConsiderationProduct AwareLip GlossProduct CloseupMakeup ApplicationNoveltySensory AppealAspiration

Best For

Designed for beauty shoppers—primarily women 18–34—who follow makeup launches and prefer modern, minimalist brands. They are product-aware and compare finish, applicator, and texture before purchasing, often buying via Instagram Stories swipe/click-through flows.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “Icy” sticker with your drop name (e.g., “Cherry”, “Nude”, “SPF”) and match the sticker outline to your brand accent color for instant recognition.
✓Keep the four-tile proof order (lips → pack → swatch → texture); it mirrors how shoppers evaluate lip products and prevents the CTA from feeling abrupt.
✓Swap the bottom shade strip with your exact shade lineup; use 4–6 blocks like the template to stay legible on mobile.
✓If your product has a key claim (plumping, SPF, peptide), add it as a single short line under the product name—this bottom bar has room for one strong benefit without clutter.
✓Use a high-key white background for the product tile; it preserves the “clean beauty” credibility that makes this layout feel premium.

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Free — No credit card required