What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Dark Story ad with social post layout, “Before/After turning 30” split: cluttered makeup table left, product tube in hand right.

Beauty Routine Declutter Ad Template - Story

9:16Skincare & MakeupAwarenessSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for beauty and skincare brands promoting a simplified routine or a hero product that replaces a crowded makeup shelf. The design mimics a social post screenshot on a dark, near-black background, instantly signaling “real talk” and boosting scroll-stopping curiosity. A bold before/after headline (“Before turning 30 / After turning 30”) sits above a split image: the left frame shows a cluttered vanity packed with cosmetics, while the right frame features a clean, close-up product-in-hand shot (a single tube). Subtle engagement icons and a follow-up comment line reinforce social proof without needing long copy. Strategically, it’s top-of-funnel awareness for solution-aware audiences: it dramatizes the pain point (clutter) and positions the product as the simple switch. This approach works well for minimalists, busy professionals, and anyone resetting their routine. Customize by swapping the age milestone, replacing the product tube, adjusting the handle/name line to your brand voice, and updating the comment to match your campaign claim (e.g., “one-step cleanse,” “all-in-one moisturizer,” or “capsule makeup kit”).

When to Use This Template

1Ideal for launching a minimalist or “capsule routine” beauty line, where the before/after contrast quickly communicates less clutter, more simplicity.
2Perfect for promoting a single hero product (cleanser, moisturizer, balm) that replaces multiple steps, using the right-side product-in-hand shot as the focal proof.
3Great for awareness campaigns targeting milestone moments (turning 30/40, new job, moving house) to frame a routine reset without heavy education.
4Works well for retargeting ad sets that need a native-social look; the screenshot styling reduces “ad fatigue” and feels like a shared post.

Marketing Strategy

The template sells simplicity through a stark visual contrast: a crowded vanity versus a single product, triggering relief and the desire to declutter. By presenting the idea as a shared social post (username, engagement icons, comment), it borrows credibility and curiosity—people pause because it looks like content, not an ad. This is ideal for TOF awareness with solution-aware users: they already believe “I need a simpler routine,” and the creative immediately frames the product as the shortcut. Best-practice elements include a fast-scanning headline, a split layout that communicates benefit without reading, and a built-in social proof cue (the comment) to reduce skepticism and increase intent to learn more.

AwarenessSolution AwareMakeup CollectionSingle Product FocusBeauty RoutineSimplicityCuriosityTransformation

Best For

Designed for women and beauty shoppers in their late 20s to late 30s who feel overwhelmed by too many products and are open to simplifying their routine. They respond to relatable, meme-like milestones and prefer quick, visually obvious benefits over long ingredient explanations.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Swap “turning 30” with your audience’s real milestone (e.g., “after postpartum,” “after moving,” “after starting my 9–5”) to keep the meme relatable.
✓Keep the left panel visually busy (many items) and the right panel clean; the transformation effect depends on that extreme contrast.
✓Replace the product-in-hand shot with a close crop where the label is readable; the right image is your main brand recognition anchor.
✓Rewrite the comment to match your key claim (e.g., “one product replaces 5 steps”) and keep it short so it reads like a real reply.
✓If your brand uses a lighter palette, keep the black frame but brighten the image panels—this preserves the native-social screenshot feel while matching your identity.

Use this template

Free — No credit card required