What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with stacked foundation pump bottles left and four blue percentage claims on a clean off-white background

Liquid Foundation Social Proof Ad Template - Story

9:16Skincare & MakeupConsiderationProduct Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for a liquid foundation or complexion product positioned around wear-test credibility and skin comfort. The layout is clean and data-led: a bold, all-caps headline (“TESTED BY SLEEPING IN IT:”) anchors the top, while four stacked proof points on the right highlight large percentage figures in vivid blue, each paired with a short claim about all-day wear, low irritation, hydration comfort, and fewer breakouts. On the left, a vertical column of foundation pump bottles in different shades provides instant product context and helps viewers self-identify with a match. The soft off-white background keeps the focus on the numbers and the packaging, creating a clinical-yet-modern beauty feel. Psychologically, it leverages social proof and reassurance—perfect for mid-funnel audiences who already know what the product is and are comparing options. Brands can easily swap in their own study results, shade range visuals, and a bottom CTA to drive “Shop now” behavior without sacrificing clarity.

When to Use This Template

1Ideal for a “wear test” campaign where you want to replace vague claims with clear percentages about all-day lasting power.
2Perfect for sensitive-skin positioning: the stacked stats let you highlight low irritation and comfort in seconds.
3Great for shade-range promotions—swap the left column with your real shade lineup to signal inclusivity and match confidence.
4Strong for retargeting product-page visitors: the social-proof numbers address objections (dryness, breakouts) before they bounce.

Marketing Strategy

This template converts in the consideration stage by turning common foundation anxieties into quantified reassurance. The bold headline frames a memorable, high-stakes scenario (“sleeping in it”), then the large blue percentages deliver fast social proof that the product lasts all day and feels gentle. Each supporting line tackles a specific objection—irritation, dryness, breakouts—reducing perceived risk for product-aware shoppers who are comparing similar options. Visually, the clean background and stacked shade bottles signal professionalism and range, while the right-aligned stat ladder creates an easy scan path on mobile. It follows best practices for Story ads: immediate hook, minimal clutter, and proof-led copy that can be verified or swapped with brand-tested results.

ConsiderationProduct AwareLiquid FoundationComplexion MakeupProduct CloseupSocial ProofTrustReassurance

Best For

Designed for makeup shoppers who already know what foundation they want but need proof it will last and feel comfortable. Best for people with sensitive or dry-leaning skin, or anyone worried about irritation or breakouts from base makeup, who rely on reviews and test results before buying.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the four percentages with your real survey/study metrics; keep the big-number hierarchy to preserve scanability on 9:16.
✓Swap the left bottle stack for a true shade lineup (light-to-deep) to make the range feel intentional and inclusive.
✓Match the percentage color to your brand accent, but maintain high contrast against the off-white background for accessibility.
✓Shorten each claim to one line max; the template’s strength is fast, ladder-style reading on mobile.
✓Add a compact bottom CTA bar (e.g., “Shop your shade”) without crowding the right-side stats column.

Use this template

Free — No credit card required