What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with white background, bold headline, before-and-after under-eye close-up, and concealer stick centered vertically

Under-Eye Concealer Before & After Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This square beauty ad template is built to sell an under-eye concealer or “dark circle eraser” by showing the result instantly. The design uses a clean, editorial white background with a bold brand header and a large serif headline that reads like a magazine pull-quote—ideal for premium makeup positioning. The lower half features a clear before/after close-up of the eye area, separated by a centered concealer stick placed vertically to anchor the transformation. Small black labels (“BEFORE” and “AFTER”) make the comparison unmistakable, while the short benefit line highlights a common concern: brightening without looking heavy or dry. Strategically, it targets solution-aware shoppers in the consideration stage: they already want coverage for dark circles and need proof, not education. The transformation trigger builds credibility and reduces perceived risk. Customize by swapping the product shot, adjusting the headline to your hero claim (hydrating, crease-proof, shade range), and updating the before/after images to match your audience skin tones and lighting for trust and compliance.

When to Use This Template

1Ideal for a concealer launch announcement where the big headline frames the hero promise and the before/after supplies instant proof.
2Perfect for retargeting visitors who viewed your under-eye product page—swap the subline to address objections like creasing or dryness.
3Great for shade-range campaigns: keep the same layout and rotate before/after images across different skin tones while maintaining brand consistency.
4Works well for “no-makeup makeup” positioning, emphasizing brightening that still looks like skin rather than heavy coverage.

Marketing Strategy

This template works because it pairs a high-clarity before/after with an editorial headline that frames the benefit in an emotionally resonant way (“extra hours of sleep”). The transformation trigger satisfies curiosity fast and provides the proof solution-aware shoppers demand at the consideration stage. Placing the product vertically between the two images visually “causes” the improvement, strengthening attribution and recall. The minimal white layout reduces distraction and signals premium quality, while the short supporting line addresses a key objection for concealer buyers—cakey, dry, or heavy finish. Overall, it follows best practices for beauty ads: single claim, close-up evidence, and immediate comparison labels that make the result scannable in-feed.

ConsiderationSolution AwareUnder Eye ConcealerBefore After ResultsBeauty Close UpTransformationAspirationCuriosity

Best For

Designed for beauty shoppers—especially women 20–45—who want to look more rested and polished in minutes without cakey makeup. It appeals to consumers comparing concealers, reading reviews, and looking for visual proof that the product won’t emphasize dryness or texture under the eyes.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the headline with a sleep-related or “instant refresh” metaphor; this layout rewards short, punchy comparisons that read like a magazine quote.
✓Keep the centered vertical product placement—if you swap to a tube or wand, crop it tall so it still acts as the divider between before and after.
✓Match the before/after lighting and camera distance closely; inconsistencies are obvious in this tight eye-area crop and can reduce trust.
✓Swap the small subline to your strongest objection-buster (e.g., “no creasing,” “hydrating finish,” “won’t settle into lines”) to fit retargeting audiences.
✓If your brand uses color, tint the background slightly (off-white or a very pale brand tone) while keeping black labels for maximum contrast and readability.

Use this template

Free — No credit card required