What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad with off-white background, “Mini Lip Sketch Duo” headline, red 26% off badge, and lipstick pencil set product shot.

Mini Lipstick & Liner Set Savings Ad Template - Square

1:1Skincare & MakeupConsiderationProduct Aware

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Free — No credit card required

About This Template

This square beauty ad template is designed to promote a limited-edition mini lipstick and lip liner duo, packaged as a giftable bundle. The layout is clean and product-forward: a large headline at the top, a supporting line describing the 12-hour wear and “two bestselling shades + custom sharpener,” and a bold circular discount badge that instantly communicates savings. The hero product shot anchors the bottom half, showing the box, two pencil-style lip crayons, caps, and a sharpener against a warm off‑white background for a premium, editorial feel. Elegant serif typography paired with restrained spacing signals “luxury clean beauty,” while the red packaging provides high-contrast focus. Strategically, it’s built for mid‑funnel consideration: the viewer is already product-aware, so the creative stacks concrete benefits (wear time, bestseller shades) with triggers like limited edition and a clear percentage-off. Brands can customize by swapping the product render, changing the discount value, and updating the headline to match a seasonal set or retailer-specific offer.

When to Use This Template

1Ideal for a limited-edition set launch where the top banner (“New | Limited Edition”) frames scarcity before users scroll past.
2Perfect for promoting a bundle offer (lipstick + liner + sharpener) because the bottom hero shot clearly shows what’s included at a glance.
3Works well for mid-funnel retargeting ads to shoppers who viewed lip products—benefits and bestselling shades reduce hesitation while the % badge closes the gap.
4Strong for holiday or gifting pushes: the clean, premium background makes the set feel giftable without needing extra lifestyle imagery.

Marketing Strategy

This creative combines two high-performing purchase drivers for product-aware audiences: scarcity and quantified savings. The “New | Limited Edition” banner creates a fear-of-missing-out cue, while the large 26% badge turns the offer into a fast, low-effort decision. Because it targets mid-funnel consideration, the copy doesn’t over-explain the category; it adds just enough proof points—12-hour wear, bestselling shades, and an included sharpener—to justify value and reduce friction. Visually, the warm neutral background and elegant serif headline signal premium quality, making the discount feel like a smart upgrade rather than a cheap deal. The clear product lineup shot also follows best practices for bundles: showing every included item prevents mismatch expectations and increases add-to-cart intent.

ConsiderationProduct AwareLip MakeupProduct BundleGift SetLimited EditionSavingsNovelty

Best For

Designed for beauty shoppers who already browse lipstick and lip liner brands and respond to premium, minimalist packaging. Especially relevant to women 18–44 looking for long-wear lip color and giftable mini sets, and to deal-aware buyers who want a clear percentage saving without a cluttered ad.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Keep the top banner as a short scarcity cue (e.g., “Limited Drop” or “Holiday Exclusive”)—it works best when it’s a single line above the headline.
✓Replace the circular badge with your exact offer (%, “2 for 1,” or “Gift with Purchase”) but maintain the high-contrast placement on the left for instant scanning.
✓Swap the subheadline to your strongest concrete proof point (wear time, clean ingredients, vegan) and keep it in all-caps to preserve the premium editorial hierarchy.
✓Use a clean cutout packshot showing every item in the bundle; this layout relies on the bottom row to communicate inclusions without extra icons.
✓If your packaging isn’t red, choose one saturated brand color for the badge and let the background stay warm-neutral to keep the luxe look.

Use this template

Free — No credit card required