What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square split-screen close-up face labeled without/with concealer, with bottom text block “Brightens + Blurs Under Eyes”.

Under-Eye Concealer Before & After Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This square beauty ad template is built for an under‑eye concealer that targets dark circles and fine lines through an instantly readable before/after comparison. The design uses a tight, full-bleed close-up of a mature model’s face split down the center, with clear labels (“Without Concealer” vs “With Concealer”) to remove ambiguity and reduce skepticism. A light, neutral palette (soft skin tones, cool greys, and white type) keeps the look clinical and credible, while the bottom text block in bold, modern sans-serif (“BRIGHTENS + BLURS UNDER EYES”) delivers the key benefit in one scan. Strategically, it’s ideal for mid‑funnel consideration: the audience is already solution-aware, so the creative focuses on proof of performance and confidence restoration rather than education. Brands can customize by swapping the model shot to match shade ranges, updating the benefit line to highlight hydration or long-wear, and adding a subtle logo/CTA bar while keeping the split-screen transformation as the hero.

When to Use This Template

1Ideal for a concealer launch campaign where you need instant proof—this split close-up makes the improvement in under-eye tone and texture easy to trust.
2Perfect for shade-range ads: rotate different models while keeping the same left/right structure so viewers can quickly compare results on similar skin tones.
3Strong for retargeting visitors who viewed your concealer page—pair the transformation visual with a short “creases less” or “no-cakey finish” claim to push consideration.
4Great for marketplaces or product detail promos where you have limited space: the bottom benefit block summarizes the value without clutter.

Marketing Strategy

This template works because it leverages the transformation trigger in the clearest possible way: a centered split-screen close-up that isolates the under-eye area, reducing cognitive load and making the benefit feel measurable. For solution-aware shoppers in the consideration stage, proof beats promises—so the “without/with” labels function like built-in substantiation and lower perceived risk. The neutral, clinical styling avoids overly glam cues that can signal heavy editing, helping the result read as believable and attainable. The concise benefit line (“Brightens + Blurs”) uses outcome-based language aligned with the main pain points: dark circles and texture/creasing. Overall, it follows best practices for performance beauty ads: one hero claim, one visual proof point, and zero distractions.

ConsiderationSolution AwareConcealerBefore AfterClose Up FaceTransformationConfidenceBeauty Enhancement

Best For

Designed for beauty shoppers seeking a quick, natural-looking fix for dark circles, under-eye discoloration, and visible aging. Best for women 30–60 who compare results closely, value complexion products that don’t crease, and respond to clear, side-by-side performance proof.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the “Without/With Concealer” labels with your brand voice (e.g., “Bare” vs “1 Swipe”) but keep them short and placed near the cheekbone for instant comprehension.
✓Keep the split divider perfectly centered and high-contrast; any angled or soft divider will weaken the perceived objectivity of the comparison.
✓Swap the bottom claim to match your differentiator (e.g., “No Creasing • 12H Wear”); the two-part structure with a plus sign reads fast and feels scientific.
✓If you add a CTA, place a small button at the bottom-right of the grey text area so it doesn’t compete with the eye-area proof.
✓Use model images with consistent lighting on both sides; mismatched exposure will be interpreted as editing rather than product performance.

Use this template

Free — No credit card required