What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square full-bleed close-up of glossy brown lips with finger touch, white text about hydrating lip crayon and new shades.

Hydrating Lip Crayon New Shades Ad Template - Square

1:1Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This square beauty ad template spotlights a hydrating lip crayon through an ultra-close, full-bleed macro of glossy, deep-brown lips with a fingertip touching the lower lip. The design is minimal yet premium: large white, airy sans‑serif typography sits on the left (“LIP SKETCH HYDRATING CRAYON”), a small top tag announces “3 NEW SHADES,” and a benefit line at the bottom left claims “12-HOUR LIPSTICK + LINER.” A clean brand wordmark anchors the bottom right, leaving the product promise and texture to do the selling. Strategically, it’s a top-of-funnel awareness creative built on aesthetic appeal and aspiration. The tactile lip texture and soft highlights communicate hydration and comfort instantly—ideal for audiences who aren’t actively shopping but will pause for a striking close-up. This template is easy to adapt: swap shade name/number, switch the hero lip color, and adjust the benefit claim (wear time, plumping, vegan) while keeping the elegant, editorial spacing that signals high-end cosmetics.

When to Use This Template

1Perfect for announcing a shade expansion (e.g., “3 new shades”) where the close-up texture sells color payoff at a glance.
2Ideal for positioning a 2-in-1 lip product (lipstick + liner) since the benefit line is short and scannable without cluttering the image.
3Great for clean-luxury or editorial beauty launches: the minimal type and full-bleed macro instantly signals premium branding.
4Useful for retargeting warm audiences with a single hero shade—swap the headline to the shade name and keep the same layout for a cohesive series.

Marketing Strategy

This creative works because it leverages aesthetic appeal and sensory cues—macro lip texture, shine, and a fingertip touch—to communicate hydration and comfort without needing product shots. In top-of-funnel awareness, stopping the scroll is the priority, and the full-bleed close-up delivers instant pattern interruption. The copy is intentionally minimal and high-contrast: “New shades” provides a novelty hook, while “12-hour lipstick + liner” reduces perceived effort by positioning a convenient 2-in-1 solution. For an unaware audience, these are low-friction claims that don’t require prior brand knowledge. Best-practice wise, the hierarchy is clear (hook → product name → key benefit → brand), making it easy to recognize and remember after a single glance.

AwarenessUnawareLip MakeupClose Up BeautyAspirationAesthetic Appeal

Best For

Designed for beauty shoppers who discover products through visuals first—makeup lovers interested in lip color, comfort wear, and polished, premium aesthetics. It appeals to trend-aware consumers who want a statement lip with hydration and appreciate concise claims like wear time and 2-in-1 convenience.

Platform Suitability

Instagram Feed5/5 Facebook Feed4/5Pinterest4/5

How to Customize

✓Replace “3 NEW SHADES” with your exact drop count (e.g., “6 NEW SHADES”) and keep it in a small top banner to preserve the premium, editorial feel.
✓Swap the lip photo to match your hero shade; choose a similarly tight macro crop so the texture stays the main selling cue.
✓Update the bottom-left claim to your strongest single proof point (e.g., “plumping + balm,” “clean ingredients,” or “transfer-resistant”) using the same stacked, short lines.
✓Change the headline block to your product name and finish descriptor (matte, satin, glossy) while keeping the large, airy spacing for readability over the image.
✓If your brand mark is shorter/longer, align it bottom-right with generous padding so it feels like a subtle signature, not a loud badge.

Use this template

Free — No credit card required