What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with dark cherry fruit background, split panels showing lip liner pencils and a smiling model close-up, benefits list and Shop now button.

Lip Liner Shade & Benefits Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a lip liner or lip pencil launch where shade and finish need to be seen up close. The design uses a high-contrast, editorial split layout: the left panel features clean, studio product shots on bright white with a clear shade callout (“Black Cherry”), while the right panel shows a tight beauty close-up of a smiling model wearing the color. A dark cherry, fruit-texture background frames the central card, creating a rich, premium mood that instantly signals “berry tones” and indulgence. Copy is structured for mid-funnel consideration: a short product name line, a one-sentence benefit promise, and a scannable checklist (shade range, enhancing lip shape, creamy medium coverage, long wear). This reduces decision friction for solution-aware shoppers comparing formulas. The subtle “Shop now” button anchors the next step without overwhelming the visuals. Brands can easily swap the shade name, background texture, and benefit bullets to match different finishes (matte, satin, plumping) or seasonal color stories.

When to Use This Template

1Ideal for highlighting one hero shade (e.g., a berry or brick tone) with a clear shade label beside the product shot, while the model close-up confirms the real-life finish.
2Perfect for mid-funnel retargeting ads: the checklist format answers common comparison questions (coverage, wear time, shade range) at a glance.
3Great for a “new in” lip line drop where you want a premium, editorial feel without needing multiple lifestyle images—one model crop does the work.
4Works well for seasonal collections (fall berries, holiday reds): swap the fruit-texture background to match the color story and keep the same layout.

Marketing Strategy

This creative wins by combining aesthetic appeal and curiosity: the glossy dark-cherry background signals a specific flavor/shade story, pulling the viewer in, while the clean white product panel keeps the shade name and product form unmistakable. For solution-aware audiences in the consideration stage, the template mirrors how people shop makeup—first confirm the color on lips, then scan for performance proof. The side-by-side product + on-face result reduces perceived risk, and the short checklist acts as a fast “comparison sheet” for coverage, wear, and shade range. The restrained CTA supports best practice for Stories: keep the button visible but let the product and result do the persuasion.

ConsiderationSolution AwareLip MakeupProduct CloseupShade DisplayAspirationAesthetic AppealCuriosity

Best For

Designed for beauty shoppers who already use lip liner and are comparing shades, wear time, and texture before buying. It fits skincare & makeup audiences that prefer clean, modern branding and want to see an accurate lip result on a real face, especially on Instagram Stories and Pinterest.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the fruit background with a texture that matches your shade story (e.g., cocoa for nude browns, petals for pinks) while keeping the central white card for readability.
✓Swap the single shade callout (“Black Cherry”) for a mini shade family label (e.g., “Berry Collection”) to promote multiple SKUs without changing the layout.
✓Keep the model crop tightly focused on lips/teeth; this template’s persuasion relies on an unmistakable on-lip result, not full-face lifestyle.
✓Rewrite the right-side bullets as measurable claims (hours of wear, finish type, waterproof) to strengthen mid-funnel comparison and justify price.
✓If your brand uses a signature accent color, apply it to the underline/dividers and CTA border so the design stays clean but becomes instantly recognizable.

Use this template

Free — No credit card required