What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 ad with 4.8/5 rating and green stars, before-after eye close-up, and pink footer reading Buy 1 Get 1 Free.

Lash Serum Transformation Deal Ad Template - Story

9:16Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell a lash serum positioned as an instant “mascara-like” enhancer. The design starts with a clean white header featuring an “Excellent 4.8/5” label and green rating stars—social proof that reduces skepticism fast at the top of the funnel. The center of the creative uses a split before/after close-up of the same eye, clearly tagged with small white labels. That side-by-side comparison makes the benefit legible in one glance and dramatizes the transformation without extra copy. A wide blush‑pink footer bar anchors the promotion with a bold “Buy 1, Get 1 Free” message plus a “Today only” urgency line and a brand wordmark area. Typography is heavy, black, and high-contrast, optimized for mobile readability. Brands can swap in their own eye imagery, adjust the offer, and replace the rating score with verified review data while keeping the proven structure: credibility on top, proof in the middle, and a deal-driven close at the bottom.

When to Use This Template

1Ideal for introducing a lash serum to cold audiences, using the 4.8/5 rating at the top to build immediate trust.
2Perfect for performance campaigns where results must be obvious: the before/after eye close-up communicates lift and definition instantly.
3Great for BOGO or bundle pushes during slow weeks; the pink footer creates a clear “offer zone” that’s hard to miss.
4Useful for creator-style UGC replacements: swap in a real customer’s eye photos while keeping the same labels and layout for consistency.

Marketing Strategy

This template wins on instant comprehension: the before/after eye close-up delivers a clear transformation without needing prior product knowledge, making it ideal for TOF awareness and unaware audiences. Social proof is placed at the very top (“Excellent 4.8/5” with stars), leveraging authority and herd behavior to lower skepticism before the viewer evaluates the claim. The headline reframes the product as a familiar benefit (“lash serum turned into a mascara”), reducing mental friction by anchoring to an everyday routine. Finally, the BOGO banner plus “Today only” adds a decisive nudge through value and urgency, converting curiosity into action. The clean white space and bold black typography follow mobile best practices: high contrast, minimal clutter, and a single, repeatable narrative (trust → proof → offer).

AwarenessUnawareBefore AfterEye MakeupBeauty CloseupTransformationSocial ProofDeal

Best For

Beauty shoppers who want longer, fuller-looking lashes without complex routines—often mascara users curious about lash serums. Skews toward mobile-first buyers who respond to visible proof, ratings, and value-driven offers like BOGO.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “Excellent 4.8/5” line with your verified rating and keep the green star row—its placement is the trust hook above the fold.
✓Use the same model/lighting for both panels; this layout relies on consistency so the improvement reads as product-driven, not photographic.
✓Swap “turned it into a mascara” with a benefit your audience already understands (e.g., “lash lift look”) while keeping the bold/italic emphasis on the key word.
✓Keep the pink footer as a strong offer block; if changing colors, maintain high contrast so “Buy 1, Get 1 Free” remains the visual endpoint.
✓If you don’t run BOGO, replace it with a bundle or starter kit and keep the small “Today only” line to preserve urgency without crowding the design.

Use this template

Free — No credit card required