What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square split-screen ad with “Your Problems/Our Solution” text, makeup kit product shots, and limited edition price with crossed-out $132 to $88.

Makeup Kit Value Bundle Ad Template - Square

1:1Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This square, split-screen makeup kit ad template is built for mid-funnel consideration by turning common objections into an easy, purchasable solution. The left side headlines “YOUR PROBLEMS:” and lists three speech-bubble pain points (“I’m not good at makeup,” “I never know what shades to use,” “I just want something easy that works”), creating instant self-recognition. A clean vertical divider leads to “OUR SOLUTION:” on the right, where a bold red label introduces the kit name and an elegant italic subhead promises a “5-step routine that flatters every face.” Product shots (multiple items) are neatly arranged on a white background, reinforcing clarity and simplicity. At the bottom, a strong value cue anchors the decision: “Limited Edition Kit” with a crossed-out old price and a highlighted new price, plus small-print discount context. The high-contrast black/red accents guide scanning and make the offer unmistakable. Customize by swapping the kit name, number of steps, product lineup, and price blocks while keeping the problem/solution structure to preserve conversion intent.

When to Use This Template

1Perfect for promoting a curated makeup kit to beginners, using the “Your problems / Our solution” split to reduce intimidation and boost confidence.
2Ideal for limited-edition drops: the bottom price block with the struck-through original price makes the savings instantly scannable in-feed.
3Great for bundle upsells on retargeting audiences who browsed individual items—show the full routine and the value in one frame.
4Useful for shade-selection messaging: replace the speech bubbles with your top shade objections and position the kit as pre-matched and foolproof.

Marketing Strategy

This template works because it sells the bundle by first validating the shopper’s friction. The speech-bubble “problems” create quick identification (simplicity trigger) and lower anxiety around skill and shade choice—two major blockers for everyday makeup purchases. The right-side “solution” reframes the kit as a guided, finite routine (“5-step”), which signals convenience and reduces perceived effort, ideal for solution-aware audiences. At MOF consideration, buyers are comparing: the clear product lineup answers “what do I get?”, while the bottom bar uses value savings (price anchoring with a crossed-out higher price) plus scarcity (“Limited Edition”) to move toward decision without feeling aggressive. Clean white space and high-contrast red/black accents improve scanability in-feed, aligning with best practices for fast, mobile attention and offer clarity.

ConsiderationSolution AwareMakeup KitMulti Product BundleEveryday MakeupSimplicityValue & SavingsConvenience

Best For

Designed for busy shoppers and makeup beginners who want a reliable everyday look without mastering techniques or shade matching. It also fits value-driven beauty buyers who respond to clearly framed savings and limited-edition bundles when comparing options.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Rewrite the three speech bubbles using your customers’ exact phrasing (from reviews/DMs); this layout is strongest when objections feel verbatim.
✓Swap “5-step routine” for your real routine length (e.g., 3-step or 7-step) and keep the numeral prominent to maintain the “simple system” cue.
✓Replace the red kit label with your brand’s accent color, but keep high contrast against white so the kit name remains the first focal point on the right.
✓Update the bottom bar with your own anchor price and sale price; preserve the struck-through styling to keep the savings instantly readable.
✓If your bundle includes shades, add a short line under the solution like “pre-matched tones” to directly resolve the shade confusion bubble.

Use this template

Free — No credit card required