What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square split ad with three lip crayon pencils on beige, swatch scribbles, and a burgundy panel with large white headline text

Lip Crayon New Shades Ad Template - Square

1:1Skincare & MakeupConsiderationProduct Aware

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Free — No credit card required

About This Template

This square beauty ad template is designed to showcase a lip sketch hydrating crayon or lip liner collection with a clear “new shades” announcement. The layout uses a strong vertical split: the left side features three pencil-style product shots aligned in a clean row, with visible shade tips and hand-drawn swatch scribbles behind them to signal color payoff. The right side is a deep berry-red panel with high-contrast white typography, led by an oversized, stacked headline (“THREE. NEW. SHADES.”) that makes the variety message instantly scannable. The creative leans on novelty and variety—ideal for mid-funnel consideration when audiences already understand the product category and need a reason to revisit or compare shades. Minimal, modern type and generous spacing keep the message premium and editorial, while the shade names under each product add decision-making clarity. Brands can customize by swapping the count (e.g., “5”), replacing swatch strokes with real shade swatches, and updating the panel color to match the hero shade or seasonal drop.

When to Use This Template

1Ideal for announcing a mini shade expansion (e.g., three new colors) where the number is the hook and needs to be read in one glance.
2Perfect for retargeting product-aware shoppers: the shade names under each pencil help them remember or choose the color they saw before.
3Great for a “hydrating + long-wear” claim highlight, using the smaller subline area to add wear-time, finish, or key ingredient callouts.
4Strong for seasonal drops (holiday berry, summer nude set) by matching the right-side panel color to the collection’s hero shade.
5Useful for beauty retailers or DTC brands building a clean carousel set—this square tile can act as the “collection cover” image.

Marketing Strategy

This template works because it turns “variety” into the primary benefit: the oversized headline with a clear number instantly communicates a new shade drop, tapping novelty and collection-building behavior common in lip products. Showing three pencils side-by-side reduces uncertainty in the consideration stage—viewers can quickly compare undertones and feel reassured there’s an option for them. The swatch-like scribbles add perceived proof of pigmentation without clutter, while the clean, high-contrast typography keeps the brand feeling premium and trustworthy. For a product-aware audience, the message is not “what is this?” but “which shade should I choose?”, and the layout supports that by pairing shade labels with a simple, editorial presentation that’s easy to scan in a fast-moving feed.

ConsiderationProduct AwareLip MakeupLip LinerShade VariantsNoveltyVarietyAspiration

Best For

Designed for makeup shoppers who already use lip liners or crayon lipsticks and are interested in trying fresh shades with a premium, clean aesthetic. Best suited to women 18–40 and beauty enthusiasts who compare color families (nude, mauve, berry) and want quick clarity on what’s new. Works well for audiences browsing Instagram/Facebook feeds and considering a restock or a new shade to match their routine.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the “THREE. NEW. SHADES.” line with your exact shade count (2–6) and keep the stacked, period-separated structure to preserve scanability.
✓Swap the right-side burgundy panel to the hero shade of your drop (e.g., nude beige, plum, cherry) while keeping white type for maximum contrast.
✓Use real product swatches behind the pencils (thin strokes only) to match your formulas’ finish—matte swatches for matte, glossy strokes for balm-like crayons.
✓Update the small subline (“12-Hour…”) with one specific, verifiable claim such as wear time, vegan formula, or comfort hydration to support consideration.
✓Rename the three shade labels under each pencil to your exact shade names; keep them short (1–2 words) to fit the minimalist baseline.

Use this template

Free — No credit card required