What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Vertical white ad with multiple face pencil product shots, mixed serif text, and a bold “FACE PENCIL” label near bottom

Face Concealer Pencil Everyday Carry Ad Template - Story

9:16Skincare & MakeupConsiderationProduct Aware

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Free — No credit card required

About This Template

This Story-format template is built for a face concealer/coverage pencil promoted as an everyday essential. The design uses a clean, editorial white background with multiple horizontal product pencils arranged like a shade lineup, instantly communicating variety and practicality. A high-contrast typography mix—large serif headline lines paired with bold, stamped-style product naming—creates a premium, magazine-like feel while keeping the message scannable on mobile. Strategically, it targets product-aware users in the consideration stage: the copy focuses on a specific use case (“quick touch under the eyes or over redness”) and a clear benefit (“brighter, more even skin”), reducing friction for shoppers who already understand what the product is. Psychological triggers are convenience and aspiration: “will live in your bag” positions the pencil as a go-to tool you always carry, while the neat shade spread invites curiosity to find “your” match. Customize by swapping the pencil renders for your own SKUs, updating shade labels, and adjusting the headline to your signature claim (coverage, hydration, clean ingredients) while preserving the minimal layout and crisp spacing.

When to Use This Template

1Ideal for promoting a multi-shade concealer pencil line, since the repeated product shots read as a built-in shade range preview.
2Perfect for a “what it’s for” consideration ad: the lower caption area clearly explains under-eye and redness touch-ups without clutter.
3Great for travel/handbag positioning campaigns, where the headline can be adapted to ‘on-the-go’ and ‘fits anywhere’ messaging.
4Useful for clean beauty brands that want an editorial, minimalist look while still showing multiple SKUs at once.

Marketing Strategy

This template works because it turns a simple makeup item into an everyday habit. Repeating the pencil across the layout signals a shade range at a glance, triggering curiosity and encouraging shoppers to consider their match—perfect for product-aware audiences. The headline frames the key benefit as convenience (“lives in your bag”), reducing perceived effort and increasing purchase intent in the mid-funnel. The clean white, editorial composition supports an aspirational, premium feel without needing a model, while the explanatory line at the bottom answers the main consideration question: where and why to use it (under eyes, redness) and what outcome to expect (brighter, more even skin). It follows best practices for mobile: strong hierarchy, generous spacing, and a single hero message backed by clear product visuals.

ConsiderationProduct AwareMakeup Product CloseupShade RangeEveryday CarryConvenienceCuriosityAspiration

Best For

Designed for makeup shoppers who already use concealer and want a fast, portable solution for under-eyes and redness. Best for busy professionals, students, and travelers who value tidy, minimalist aesthetics and are likely to compare shades before purchasing.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the repeated pencils with your own product shots in 3–6 shades; keep the horizontal alignment to preserve the “shade lineup” effect.
✓Swap the large serif headline with your key portability claim (e.g., “2-minute fix” or “touch-up anywhere”) while keeping the line breaks for rhythm.
✓Use a bold, stamped-style block for the product name (like the “FACE PENCIL” label) to anchor the bottom and improve thumb-stopping hierarchy.
✓If your packaging is dark, warm up the background slightly off-white to maintain contrast and a premium editorial feel.
✓Edit the bottom sentence to one concrete use case + one outcome; this layout performs best when the benefit is specific and short.

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Free — No credit card required