What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with serif headline and a row of ILIA complexion sticks in multiple shades on a muted beige background

Complexion Stick Gift With Purchase Ad Template - Square

1:1Skincare & MakeupConsiderationProduct Aware

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Free — No credit card required

About This Template

This square beauty ad template promotes a complexion stick offer using a clean, editorial layout that feels premium and trustworthy. The design places a large, serif headline at the top (“This just in…”) followed by the incentive message, while the bottom half showcases a straight lineup of complexion sticks in a wide shade range—dark to light—each in minimal white packaging. The muted beige/grey background and subtle film-grain texture create an understated, boutique aesthetic that lets the product shades do the selling. Strategically, it’s built for mid‑funnel consideration: the audience is already product-aware, and the template pushes the next step with a gift-with-purchase threshold (variety + inclusivity triggers, plus a light nudge of urgency via “just in”). This works especially well for makeup shoppers comparing brands, because the shade spectrum communicates fit and accessibility at a glance. Swap the currency/threshold, update the headline, and replace the lineup with your own shade family or hero SKUs to match different brand positioning—from clean beauty to pro makeup.

When to Use This Template

1Ideal for a gift-with-purchase campaign where the spend threshold needs to be instantly understood, with the headline leading and the product lineup confirming value.
2Perfect for showcasing an inclusive shade range: the straight row of sticks makes it easy to communicate breadth without extra text.
3Great for clean or premium beauty brands launching a “new in” drop, as the editorial serif typography signals credibility and quality.
4Works well for retargeting cart visitors: keep the same product image and simply adjust the spend amount to increase average order value.

Marketing Strategy

This template works because it combines a clear incentive (free product over a spend threshold) with immediate visual proof of variety and inclusivity. For product-aware audiences in the consideration stage, the shade lineup reduces perceived risk—viewers can quickly see that “there’s a match for me”—while the minimal, editorial styling signals premium quality and brand confidence. The top-first hierarchy (headline → offer → product) respects how people scan feeds, delivering the deal in seconds and letting the image do the persuasion. The spend threshold also nudges higher basket size without discounting the hero product, which preserves margin and brand equity. Small-print conditions at the bottom add legitimacy and reduce friction for cautious buyers.

ConsiderationProduct AwareMakeup ProductShade RangeStick FormatVarietyInclusivityAesthetic Minimalism

Best For

Designed for makeup shoppers who already know what a complexion stick is and are comparing shades, formulas, and brand credibility. Best for women and all-gender beauty consumers who value minimal, clean aesthetics and want an easy match across a broad shade spectrum, and who respond well to spend-threshold perks when purchasing online.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace “£75+” with your average-order-value goal and match the currency to your market; keep the threshold close to your free-shipping breakpoint for stronger lift.
✓Keep the shade lineup composition (dark-to-light) when swapping products—this visual gradient is the core inclusivity cue of the template.
✓Swap the top headline (“THIS JUST IN:”) with a benefit-led hook like “Your match, made easy” while maintaining the same serif style for the editorial feel.
✓If your brand has fewer shades, repeat hero shades in the row and add a small “X shades” line under the offer to avoid the lineup feeling sparse.
✓Use the bottom microcopy line for key terms (dates, limits, eligible items) to preserve trust without cluttering the main message.

Use this template

Free — No credit card required