What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with gray tile flat-lay of makeup items, large serif headline, pointer lines to benefit labels, small kit tag at bottom

Makeup Starter Kit Routine Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for promoting a curated makeup starter kit and the “everyday routine” it creates. The design uses a clean, editorial flat-lay photographed on cool gray stone tiles, with products spaced neatly and connected to benefit callouts via thin leader lines. A high-contrast serif headline at the top delivers instant lifestyle positioning, while small uppercase annotations highlight what each item does (define eyes, buildable natural color, moisturizing tint, cheek color, sheer highlight). The restrained palette (stone gray, black type, off‑white packaging) feels premium and minimal, and the single deep red accent adds visual tension that pulls the eye to the hero items. Strategically, this creative fits mid-funnel consideration for solution-aware shoppers: it clarifies the kit’s roles and outcomes, reducing decision friction without needing heavy claims. The “starter pack” framing triggers curiosity and aspiration—viewers imagine replicating a recognizable aesthetic. Brands can customize by swapping the flat-lay photo, updating callouts to their hero benefits, and replacing the bottom label with a kit name, price, or “Shop now” CTA.

When to Use This Template

1Ideal for promoting a curated “starter pack” makeup bundle, with labeled callouts that explain each product’s role at a glance.
2Perfect for a mid-funnel kit explainer ad: the flat-lay plus benefit pointers reduces confusion for shoppers comparing bundles.
3Great for a minimalist, premium beauty brand launch where the editorial typography and stone background signal quality and taste.
4Use it to highlight a routine-based offer (eye + cheek + highlight) and position the kit as an effortless daily look.

Marketing Strategy

This template wins on aspiration + clarity—two high-performing triggers in beauty consideration. The editorial serif headline and clean stone background borrow visual cues from premium magazines, helping the kit feel curated rather than “bundled.” At the same time, each product is annotated with a single functional benefit, which matches a solution-aware audience that’s already interested in a simple routine and is comparing options. The pointer-line system acts like an instant guided tour, lowering cognitive load and answering “What does each item do?” without long paragraphs. In MOF, that reduction of uncertainty is often the difference between saving the post and clicking through. The restrained palette keeps attention on the products, while the one deep red accent creates a focal point and improves scroll-stopping contrast in a Story feed.

ConsiderationSolution AwareMakeup KitBeauty RoutineFace MakeupAspirationAestheticCuriosity

Best For

Designed for beauty shoppers who want a streamlined, “buy once and be set” makeup routine—often women 18–35 who follow aesthetic-led content and save product flat-lays. They’re solution-aware, comparing kits for ease, finish, and natural-looking results, and respond well to premium minimal design and clear benefit labeling.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the top serif headline with your kit name and season/theme (e.g., “5‑Minute Glow Kit”)—keep the elegant serif to preserve the editorial feel.
✓Swap each callout text to one short, outcome-led benefit per item; this layout works best when every label is 2–4 words.
✓Keep the leader lines and dots aligned to the product edges; messy pointers break the premium, “organized kit” impression.
✓Use one accent color (like the deep red shown) for a single hero product or micro-detail so the flat-lay doesn’t look busy.
✓Turn the bottom tag into a CTA strip (e.g., “Discover the Kit” or “Shop the Set”) while keeping the compact pill shape.

Use this template

Free — No credit card required