What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with bold “LOVE IT” headline, benefit callout stickers, model close-up holding a pink tube on white background.

Tinted Moisturizer Benefit List Ad Template - Story

9:16Skincare & MakeupConsiderationProduct Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template promotes a tinted moisturizer or foundation-style face base by pairing a playful model close‑up with a structured benefit list. The layout is full-bleed on the right: a woman with eyes closed and lips puckered holds a pink tube near her cheek, creating an intimate “in your hand” product moment. On the left, clean white space carries a bold headline (“LOVE IT”) and stacked pill-shaped callouts that act like feature “stickers” (SPF protection, redness coverage, lightweight feel, hydration, fruit extracts, effortless application, buildable coverage). The typography contrast—small italic intro line + heavy uppercase headline—guides fast scanning, ideal for mobile. Strategically, it targets product-aware shoppers in the consideration stage: it reduces uncertainty by turning claims into bite-size proof points and triggers curiosity (“what’s inside?”) while tapping aspiration through flawless-skin visuals. Brands can easily swap the tube color, skin tone/model, and the callout text to match shade ranges, hero ingredients, and SPF levels without breaking the balanced composition.

When to Use This Template

1Ideal for highlighting a tinted moisturizer’s key claims (SPF, hydration, coverage) in a scan-friendly list before sending users to a shade finder.
2Perfect for mid-funnel retargeting: show it to viewers who already visited the product page and need concise reasons to choose your formula.
3Great for ingredient-led positioning—swap one callout for hero actives (niacinamide, hyaluronic acid) while keeping the clean white space readable.
4Useful for launching a new shade range: keep the model shot and rotate tube color and 2–3 benefit stickers per shade family.

Marketing Strategy

This creative works because it matches a product-aware, mid-funnel mindset: the audience already wants a tinted base, so the ad doesn’t explain the category—it answers selection questions fast. The stacked pill callouts translate marketing claims into scannable decision criteria (SPF, coverage targets, feel, hydration), reducing perceived risk and shortening comparison time. Curiosity is triggered by the “why you’ll LOVE IT” framing and the ingredient/benefit mix, while aspiration is delivered through the flawless-skin close-up and playful expression. The clean white negative space keeps legibility high on Stories, and the product-in-hand shot adds credibility (it looks real, not overly staged). Overall, it follows best practice for consideration ads: one strong hero image plus a clear, prioritized feature hierarchy.

ConsiderationProduct AwareFace MakeupFoundation BaseBeauty Product CloseupAspirationCuriosityBeauty Enhancement

Best For

Designed for beauty shoppers who already know what a tinted moisturizer/foundation base is and are comparing formulas quickly on mobile. Best suited for skincare-makeup crossover buyers who want coverage plus comfort—SPF, hydration, and a lightweight feel—typically browsing Instagram Stories and saving options before purchasing.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top callout (currently SPF) with your strongest differentiator; the highest placement is what users remember in a fast Story swipe.
✓Keep callouts to 5–7 max and prioritize in purchase order (protection → coverage → feel → skincare benefits) to maintain the clean scan path.
✓Match the tube color to your brand palette, but keep the white background and black headline for contrast and readability on mobile.
✓Swap the model crop so the face occupies the right third; this leaves consistent negative space for longer benefit lines without crowding.
✓Turn one sticker into a micro-proof point (e.g., “Derm-tested” or “Non-comedogenic”) to strengthen consideration without adding paragraphs.

Use this template

Free — No credit card required