What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square close-up of eyes with magenta “Before” label left and “After” label right showing longer lashes on the right.

Eyelash Serum Before & After Ad Template - Square

1:1Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template is built to promote an eyelash-enhancement product—ideal for a lash serum, growth treatment, or mascara that promises visibly longer, fuller lashes. The design is a tight, full-bleed close-up of the eye area, with the “Before” label on the left and “After” on the right, making the transformation instantly scannable without extra copy. Bold magenta pill-shaped badges and high-contrast white uppercase typography create a strong focal point against the neutral skin tones, keeping the message clear even at small feed sizes. Strategically, the creative leans on transformation and curiosity—perfect for top-of-funnel awareness and an audience that may not yet be actively shopping for lash products. The split comparison provides fast, visual proof and reduces cognitive effort: viewers immediately understand the benefit in one glance. Brands can customize by swapping the photo for real customer results, adjusting the badge color to match brand guidelines, and adding a small logo/CTA in an unused corner while preserving the minimalist, credibility-first look.

When to Use This Template

1Ideal for launching a new eyelash serum where the result is the hero—this tight eye close-up makes the benefit instantly obvious in-feed.
2Perfect for retargeting warm audiences with a clear visual claim; the before/after badges create a quick “proof moment” that supports conversion copy in the caption.
3Great for A/B testing different claims (length, volume, curl) by keeping the image constant and only changing the label text in the badges.
4Works well for beauty marketplaces and salons offering lash treatments, where a single comparison image can explain the service outcome without long explanations.

Marketing Strategy

This template works because it delivers the benefit visually in under a second. The before/after framing triggers curiosity (“what changed?”) and taps beauty aspiration by presenting a clear, desirable lash upgrade. For TOF awareness and an “unaware” audience, the minimal copy is a strength: it reduces friction and invites the viewer to learn more in the caption or landing page. The full-bleed close-up keeps attention on the proof point, while the high-contrast magenta badges act as instant signposts that clarify the comparison. It follows best practices for beauty ads: one hero claim, a tight crop on the outcome area, and consistent labeling that makes the result feel straightforward and credible.

AwarenessUnawareEyelash EnhancementBefore After ComparisonClose Up FaceTransformationBeauty AspirationCuriosity

Best For

Beauty shoppers who want visible lash definition without complex routines, especially people comparing serums, mascaras, and lash treatments. Best for mobile-first audiences who respond to quick, visual proof and are likely to click when results are clear at a glance.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the eye photo with a true customer result shot using the same angle and lighting so the before/after remains believable and comparable.
✓Edit the badge text to match your claim (e.g., “2 Weeks” vs “Today”)—the pill labels are the core storytelling device in this layout.
✓Keep a high-contrast badge color; if you swap magenta for your brand color, ensure white text still passes readability at small feed sizes.
✓Add a small logo or “Shop Now” CTA in the top-right or bottom-left empty skin area, keeping it subtle so the comparison stays dominant.
✓If promoting a lash service (lift/extensions), change the labels to “Before Treatment” and “After Treatment” to make the transformation context explicit.

Use this template

Free — No credit card required