What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square collage ad with six Polaroid-style frames showing makeup products, swatches, a model photo, and the headline “Day to Night Skin”.

Makeup Collection Day-to-Night Ad Template - Square

1:1Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template promotes a curated makeup set designed to take a look from daytime polish to nighttime glamour. The design uses a clean, editorial “Polaroid collage” layout: six white-bordered frames arranged in a neat grid on a soft light-gray background, anchored by a refined serif headline (“Day to Night Skin”) in the center. Each frame highlights a different item with either a crisp product shot, a pigment swatch, or a lifestyle model image, while typewriter-style captions label each product—creating fast scanning and strong product clarity. The marketing strategy is top-of-funnel awareness for viewers who aren’t actively shopping yet. It leans on aesthetic appeal and curiosity: the mix of textures (balm in a pot, lip crayon, pencil strokes, illuminator compacts, eyeshadow stick) invites exploration, and the model photo adds aspiration and relatability. Brands can easily swap in their own SKUs, rename the tiles, adjust the central headline to a campaign theme, and keep the white-frame system for consistent, premium-looking storytelling across launches and bundles.

When to Use This Template

1Ideal for launching a multi-product makeup drop, where the grid lets you introduce 5–6 hero items in a single, shoppable-looking visual.
2Perfect for promoting a day-to-night routine kit: the central headline sets the promise while each Polaroid tile acts like a mini product card.
3Great for beauty retailers or brand bundles (holiday sets, travel minis), because the white frames make mixed imagery feel cohesive and premium.
4Useful for shade/texture storytelling—swap in swatches and close-ups to highlight finishes (balm, pencil, shimmer) without heavy copy.

Marketing Strategy

This template works because it sells the idea of a complete transformation—day to night—without overwhelming the viewer. For an unaware, top-of-funnel audience, the clean grid and Polaroid borders create instant structure and perceived value, while the mix of product close-ups and swatches triggers curiosity (“What texture is that?”) and aesthetic appeal. The centered serif headline delivers a simple, benefit-led promise, and the labeled tiles reduce cognitive load by making each SKU identifiable at a glance. Including one lifestyle model image adds aspiration and social context, a best practice for beauty ads where users want to imagine the finish on real skin. The result is a premium, editorial feed post that invites exploration and sets up the next step: discovering the full lineup or bundle details.

AwarenessUnawareMakeup ProductsMulti Product CollectionDay To Night LookAspirationCuriosityAesthetic Appeal

Best For

Designed for beauty shoppers who love curated routines and want an effortless transition from everyday makeup to evening looks. It appeals especially to social-first audiences who respond to editorial aesthetics, swatches, and quick product clarity before they commit to clicking through. Ideal for brands targeting trend-aware consumers who like trying new textures and mini hero products.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Keep the six-tile Polaroid grid, but alternate 3 product shots + 2 swatches + 1 lifestyle image to maintain the same editorial rhythm.
✓Replace the central headline with your campaign promise (e.g., “5-Minute Day to Night”) using the same serif style to preserve the premium feel.
✓Rename each caption to match your SKU naming conventions; short, all-caps labels read best in this typewriter-style font.
✓Swap the warm coral swatch tile for your hero shade to set the palette mood—this tile draws the eye first in the top-left.
✓If promoting a bundle, add a small badge inside one frame (e.g., “Set of 5”) without changing the borders to keep the collage cohesive.

Use this template

Free — No credit card required