What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink gradient Story ad with before/after model close-ups, BOGO badge, “Extreme Lip Plumper” headline, and angled product pen

Lip Plumper Before & After Ad Template - Story

9:16Skincare & MakeupConsiderationProblem Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell an extreme lip plumper by proving results fast. The hero section uses a clean before/after split with two close-up model portraits, labeled “Before” and “After 10 mins,” so the benefit is understood in a single glance. A soft pink gradient background keeps the look feminine and beauty-forward, while the bold black sans-serif headline “EXTREME LIP PLUMPER” anchors the offer and improves readability on mobile. A bright circular badge in the top-right (“BUY 1 GET 1 FREE”) adds a high-contrast promotional trigger without cluttering the visuals. The angled product packshot at the bottom-right reinforces what to buy and acts as a visual CTA. Strategically, this creative fits mid-funnel consideration for problem-aware users with thin lips: it reduces skepticism through transformation proof and pairs it with a value incentive to push action. Swap the portraits with your own results, adjust the timing claim, and recolor the badge to match brand assets while keeping the split layout intact for maximum credibility.

When to Use This Template

1Ideal for lip plumper launches where you need instant credibility—this split before/after makes the payoff clear without heavy copy.
2Perfect for promo-driven campaigns (e.g., BOGO) since the round badge is already positioned to grab attention on Stories.
3Great for retargeting beauty shoppers who viewed product pages—pair the “After 10 mins” label with a realistic claim to reduce hesitation.
4Works well for influencer-result ads: replace the portraits with creator photos and keep the same before/after framing for consistency.

Marketing Strategy

This template works because it combines two high-performing persuasion levers for problem-aware beauty audiences: transformation proof and a clear value incentive. The before/after split gives instant, low-effort verification of the claim, while the specific timing (“After 10 mins”) makes the benefit feel concrete and testable—ideal for mid-funnel consideration where skepticism is the main barrier. The soft pink gradient keeps the message aspirational and category-consistent, but the black headline and bright promo badge create the contrast needed to stop the thumb on Stories. Including a large, angled packshot reduces ambiguity about what’s being sold and strengthens recall when users later compare options. Overall, it follows best practices: one primary promise, one proof mechanism, one promo trigger, and a clean mobile-first hierarchy.

ConsiderationProblem AwareLip MakeupBefore AfterProduct PackshotTransformationBeauty AspirationCuriosity

Best For

Beauty shoppers who want visibly fuller lips without invasive treatments and respond to quick-result claims. Primarily women who follow makeup trends, compare products, and are motivated by value-driven offers like BOGO when deciding what to try next.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “After 10 mins” label with your verified time-to-result (e.g., 5 or 15 minutes) to stay compliant while keeping the same punchy structure.
✓Keep the circular promo badge in the top-right; just swap the color to your brand accent so it remains the highest-contrast element.
✓Use consistent lighting and framing between before/after portraits—this template’s credibility depends on the side-by-side similarity.
✓Match the product angle at bottom-right with your packaging; a diagonal placement works best to avoid covering the headline block.
✓If your brand name is longer than “smooche,” reduce letter spacing slightly rather than shrinking the logo so it stays readable.

Use this template

Free — No credit card required