What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Cream and red serif beauty ad with 5-star review text above a split face photo labeled without/with glow

Liquid Highlighter Social Proof Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell a liquid highlighter/illuminator through instant proof and a clear “without vs with” result. The top half is a clean, cream background with elegant serif typography in muted red, giving it a premium, editorial beauty feel. A five‑star row and a named review line (“review by…”) create credibility, while the short product descriptor under the brand line frames what the product is before the viewer sees the transformation. The bottom half uses a split before/after model close-up: the left panel shows a natural finish (“Without”), the right panel shows a more radiant, sculpted glow (“With”). This structure works especially well in mid‑funnel consideration for solution‑aware shoppers who already want glow and are comparing products. Social proof plus visual transformation reduces perceived risk and makes the payoff tangible. Customize by swapping the brand header, translating the review, and matching the accent color to your packaging. Keep the star rating and split framing consistent—those elements do the persuasion heavy lifting while allowing different shades, skin types, and claims (dewy, glass-skin, radiant) to fit naturally.

When to Use This Template

1Ideal for promoting a hero liquid highlighter, using the “without/with” face split to make radiance and glow instantly measurable.
2Perfect for retargeting warm audiences who viewed product pages—pair the 5‑star review with the visual result to reduce purchase hesitation.
3Great for shade launches or finish claims (dewy, glass-skin, subtle sheen) by swapping only the review line and the “with” image.
4Works well for retailer placements or influencer quotes: replace the reviewer name with a creator handle while keeping the star row as a trust anchor.

Marketing Strategy

This template converts because it stacks two high-impact signals for solution-aware shoppers in the consideration stage: visible transformation and social proof. The split “without/with” face close-up makes the payoff (radiance, smoother-looking skin, highlighted features) immediately scannable on a Story screen, minimizing cognitive load. The five-star rating and named review line add third‑party validation, addressing the common objection that glow products can look glittery, heavy, or “not worth it.” The refined cream background and serif typography signal premium quality, which increases willingness to pay and aligns with beauty buyers who equate packaging aesthetics with performance. Overall, it follows best practices: one clear benefit, one proof mechanism, and a clean hierarchy that guides the eye from brand → credibility → result, making it ideal for retargeting and product comparison moments.

ConsiderationSolution AwareBefore AfterFace MakeupHighlight GlowTransformationSocial ProofAspiration

Best For

Designed for beauty shoppers who love a luminous, “glow-from-within” look and compare products based on real results. Especially relevant for women 18–35 who follow makeup trends, save tutorials, and rely on ratings/reviews before purchasing. It also suits premium-leaning buyers who respond to editorial design and clean, minimal claims.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the top block text short: use one line for the product name and one for the key claim (e.g., “glass-skin glow in 1 step”) to preserve the premium spacing.
✓Replace the review body with a real customer quote that mentions usage (under/over foundation) to match the template’s current “multi-use” persuasion.
✓Swap the “Without/With” labels to your market language and place them in the same lower positions to maintain instant comparison.
✓Match the muted red accent to your brand color, but stay in a desaturated tone so the editorial serif typography remains the hero.
✓Test different skin tones and lighting in the two panels; the effectiveness relies on a believable, not overly edited, glow difference.

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Free — No credit card required