What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

White Story ad with serif headline, before/after under-eye photos labeled, and a centered concealer stick product shot.

Dark Circle Eraser Before & After Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This Story-format template promotes an under‑eye dark circle eraser/concealer stick through a clean, credibility-first before/after comparison. The layout is built on a bright white background with generous negative space, making the message feel clinical and trustworthy. A bold brand name sits at the top, followed by a large serif headline that reads like an editorial quote (“like getting 5 extra hours of sleep”), then a smaller benefit line reinforcing a common objection: brightness without looking heavy or dry. The bottom third is a split “BEFORE/AFTER” face crop, with the pencil-style applicator centered as the visual anchor—so viewers immediately connect the transformation to the product format. This creative is ideal for mid‑funnel consideration: the audience is solution-aware and evaluating which corrector actually looks natural. The transformation trigger delivers instant proof, while the minimal typography and tight framing keep attention on the under‑eye area. Brands can customize by swapping the claim, skin tone examples, and shade name, while preserving the same high-contrast, editorial aesthetic for premium beauty positioning.

When to Use This Template

1Ideal for a dark-circle corrector launch where the split before/after instantly demonstrates the visible difference around the under-eye area.
2Great for shade introductions: keep the centered stick and swap the bottom photos to show multiple skin tones or undertones while maintaining the same premium layout.
3Perfect for objection-handling ads that reassure viewers about texture—use the subhead line to address creasing, dryness, or cakey coverage.
4Strong for retargeting warm audiences who clicked product pages: the editorial headline reframes the benefit as a lifestyle upgrade (“extra hours of sleep”).

Marketing Strategy

The template wins attention with a clear, low-friction promise (“like getting 5 extra hours of sleep”) that instantly translates the product benefit into a relatable outcome. The before/after split provides a fast visual proof point—an effective transformation trigger for solution-aware shoppers who are comparing options rather than learning the category. Its mid-funnel fit comes from balancing proof with objection handling: the supporting line directly addresses fear of cakey, dry concealer, which is a key barrier in under-eye products. The centered stick anchors attribution (the result is caused by this specific format), while the minimal white space and editorial typography signal premium quality and trustworthiness—best practices for beauty creatives where credibility and finish are everything.

ConsiderationSolution AwareUnder Eye CorrectorBefore After ComparisonStick ApplicatorTransformationBeauty EnhancementCredibility

Best For

Designed for beauty shoppers who regularly buy concealer and are actively looking to fix tired-looking eyes and dark circles. It appeals especially to people who want a brightening effect that still looks natural in real life (no cakiness or dryness) and who respond to premium, editorial aesthetics when comparing products.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the top brand line short and bold; this template relies on the strong black wordmark-style header to set a premium tone fast.
✓Replace the headline with a single lifestyle-equivalent claim (e.g., “instant 2-minute refresh”) while keeping the italic emphasis on the key benefit for readability.
✓Swap the bottom images with matched lighting and framing; consistency is crucial so the before/after feels credible rather than edited.
✓Use the subhead to address your #1 texture objection (creasing, dryness, cakey finish) since it sits directly above the proof section.
✓Match the stick color band to your shade name/undertone so the product shot visually reinforces the shade being advertised.

Use this template

Free — No credit card required