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The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

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White Story ad with bold “25% OFF” text, red Black Friday tickets, and a plumping lip balm tube product close-up.

Lip Balm Black Friday Discount Ad Template - Story

9:16Skincare & MakeupAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a lip care promotion with a clean, editorial look and an unmistakable discount hook. The layout keeps the top half for bold typography—an oversized “25% OFF” headline followed by the rhythmic, all-caps line “EVERY. SINGLE. THING.”—while the bottom half spotlights a close-up tube of plumping lip balm on a minimal surface. Two small red ticket-style stickers (one reading “BLACK FRIDAY”) add a seasonal cue and a punch of contrast against the white background, guiding the eye directly to the offer. Strategically, this creative works at top-of-funnel awareness for cold audiences: the offer is instantly legible, the design feels premium and trustworthy, and the product shot makes the category obvious without heavy explanation. It leverages scarcity/seasonality and price anchoring while maintaining a skincare-brand aesthetic. Customize by swapping the discount value, the sticker copy, and the product packshot, keeping the high-contrast black-on-white hierarchy that makes the message readable in fast Story placements.

When to Use This Template

1Ideal for Black Friday/Cyber Week skincare and beauty promos where the discount must be readable in under a second on Stories.
2Perfect for launching a sitewide offer ("everything" angle) while keeping a clean, premium brand feel through minimal design and a crisp product close-up.
3Great for retargeting viewers who have browsed lip care: swap the headline to a category-specific discount and keep the same high-contrast hierarchy.
4Useful for seasonal gifting campaigns—replace the red stickers with “Gift Sets” or “Stocking Fillers” while keeping the ticket motif.

Marketing Strategy

The template wins attention with instant, high-contrast price messaging (“25% OFF”) sized for thumb-scrolling in 9:16 placements. The red ticket badges act as a visual interrupt and clearly frame the seasonal trigger (Black Friday), increasing perceived urgency without clutter. Because the funnel stage is TOF and the audience can be unaware, the creative minimizes explanation: a clean product close-up communicates category and quality cues fast, while the “every single thing” line broadens relevance (more people feel included). This follows best practices for mobile ads—single offer, strong hierarchy, ample whitespace, and one hero product—making it easy to adapt across beauty brands by swapping the packshot, discount, and badge copy while keeping readability.

AwarenessUnawareLip Care ProductProduct CloseupDiscount PromoSeasonal Event

Best For

Beauty shoppers who respond to clear discounts and seasonal events, especially people already browsing lip care and skincare staples. Designed for mobile-first audiences who skim quickly and need an instant, high-contrast offer plus a product visual to understand what’s being promoted.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the “XX% OFF” headline at the same scale; swap only the number to preserve the template’s instant readability in Stories.
✓Replace the top-right red ticket with your event (e.g., “CYBER WEEK” or “WINTER SALE”) while keeping the red accent to maintain the urgency cue.
✓Use a single, well-lit packshot on a clean surface; this layout relies on strong product clarity more than lifestyle context.
✓Change “EVERY. SINGLE. THING.” to a category lockup like “LIP CARE ESSENTIALS.” if you’re not running a sitewide sale, but keep the short, punchy cadence.
✓If your packaging is dark, add a subtle light shadow under the product so it doesn’t blend into the black typography at the bottom area.

Use this template

Free — No credit card required