What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square before-after makeup ad with two model portraits, white background, serif headline, and product jar held in after photo

Foundation Before & After Ad Template - Square

1:1Skincare & MakeupAwarenessSolution Aware

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Free — No credit card required

About This Template

This square beauty ad template promotes a complexion product—specifically a long-wear foundation—using a clear before/after transformation. The layout is split vertically: the “Before” portrait on the left and the “After” portrait on the right, where the model smiles and holds an open jar of product near her face. A high-fashion serif headline at the top (“The Last Foundation You’ll Never Need”) creates a premium, editorial feel, while the simple all-caps labels make the claim instantly scannable. The bright white background and minimal styling keep attention on skin finish, coverage, and glow. Strategically, this is top-of-funnel awareness for solution-aware shoppers who already want better base makeup. The transformation trigger builds curiosity and perceived proof without needing a long explanation; aspiration is reinforced by the confident “after” expression and the in-hand product shot that reduces uncertainty. Brands can customize by swapping the jar for their packaging, adjusting shade, updating the headline to match a key benefit (oil-control, sweat-proof, blur), and replacing the bottom brand bar with their logo and CTA.

When to Use This Template

1Ideal for launching a new foundation or shade range: the split before/after instantly demonstrates coverage and finish without extra copy.
2Great for retargeting shoppers who viewed your product page—swap the headline to a specific promise (e.g., “16-hour wear”) and add a “Shop Now” bar in the bottom banner.
3Perfect for inclusive beauty campaigns: the clean white backdrop and close-up framing keep focus on real skin texture and tone match.
4Useful for comparing formulas (matte vs dewy): keep the before image constant and change the after photo plus benefit callout to highlight the difference.

Marketing Strategy

This creative works because it leverages transformation and curiosity—two of the fastest-processing cues in beauty advertising. The side-by-side before/after removes cognitive load: viewers can instantly judge coverage, glow, and evenness, which is exactly what solution-aware foundation shoppers want. In a TOF awareness context, the premium editorial headline plants a bold, memorable claim, while the minimal design avoids distracting from the key proof. Showing the open jar in-hand adds tangibility and reduces perceived risk (“Is it real? What texture is it?”). The smiling “after” image adds aspiration and emotional payoff, reinforcing that the product delivers confidence, not just cosmetics. Overall, the template follows best practices: one hero claim, clear comparison, and strong product visibility for quick scrolling environments.

AwarenessSolution AwareBefore After TransformationFace Makeup ProductProduct In HandTransformationCuriosityAspiration

Best For

Designed for makeup shoppers who already use foundation but want a more reliable, longer-wearing finish with visible skin-smoothing results. Especially relevant to women 18–40 who buy online, compare shades, and need quick proof before clicking through. Works well for audiences interested in complexion products, beauty creators, and inclusive shade matching.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the top headline with a specific, compliant benefit (e.g., “Transfer-Resistant, 12-Hour Wear”) while keeping the elegant serif to preserve the premium look.
✓Swap the “Before/After” labels for your brand language (e.g., “Bare Skin / With [Product]”)—the corner placement keeps readability without covering faces.
✓Update the right-side shot to feature your exact packaging (pump bottle, compact, stick); keep it near the cheek for instant product-context association.
✓Use the bottom pink nameplate as a brand/CTA bar: add your logo on the left and a short CTA (“Shop Now”) on the right without increasing text clutter.
✓Choose before/after images with consistent lighting and framing; this template’s clean split makes inconsistencies immediately noticeable.

Use this template

Free — No credit card required