What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical ad with bold black headline, five numbered makeup product shots on white, and limited edition price box with $88.

Makeup Routine Limited Edition Set Ad Template - Story

9:16Skincare & MakeupConsiderationProduct Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built to sell a curated makeup routine as a value bundle. The top half uses a bold, all-caps headline (“Still figuring makeup out?”) to hook product-aware shoppers, followed by a soft pink highlight strip that frames the promise of a simple five-step routine. The center of the layout presents five clearly numbered product shots on a clean white background, creating an easy, scroll-stopping “routine map” that communicates what’s included at a glance. At the bottom, a black “Limited Edition” badge and a high-contrast red price block with a struck-through original price push scarcity and savings—ideal for mid-funnel consideration where customers compare sets and need a clear reason to choose now. The minimalist typography and ample negative space feel premium and editorial, making the products the hero. Customize by swapping product cutouts, renaming the steps, and adjusting the accent highlight and price module to match your brand while keeping the numbered sequence for clarity.

When to Use This Template

1Ideal for promoting a limited-edition makeup bundle where the numbered steps make the routine feel effortless and complete.
2Perfect for pricing-led campaigns: the crossed-out price next to the new price clearly signals savings without extra copy.
3Great for launching a ‘starter routine’ set for beginners, using the question headline to address uncertainty and prompt action.
4Works well for holiday or seasonal drops, where scarcity and curated selection are the main drivers of conversion.

Marketing Strategy

This creative wins by combining clarity and urgency for a product-aware audience. The question headline mirrors a common pain (“I don’t know what to use”) and immediately positions the bundle as the solution. Numbered products turn the set into a guided five-step routine, reducing choice overload and increasing perceived completeness—key for mid-funnel consideration when shoppers compare alternatives. Scarcity is reinforced with the “Limited Edition” badge, while the struck-through original price and prominent new price deliver an instant savings anchor, making the value proposition quantifiable. The clean, editorial white space signals premium quality, helping the offer feel elevated rather than “discounty.” Overall, it follows best practices: a strong top hook, a simple visual structure, and a bottom conversion module that highlights the deal without clutter.

ConsiderationProduct AwareMakeup RoutineMulti Product SetFace MakeupLimited EditionValue & SavingsAspiration

Best For

Designed for makeup-curious shoppers who want a simple, guided routine and prefer buying a curated set rather than choosing individual items. It fits value-seekers who still want a premium, editorial aesthetic and are responsive to limited-edition drops and clear savings cues.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the large numbered steps (1–5) and swap in your own product cutouts—this is the core clarity device that sells the routine.
✓Replace the pink highlight strip with your brand accent color, but keep it light so the black headline stays dominant.
✓Edit the bottom price module to match your pricing: preserve the strike-through original price to maintain the savings anchor.
✓Rename each step label (e.g., “Step 3: Brow Gel”) so the set feels tailored and instructional, not just a product list.
✓If your bundle has fewer items, enlarge the remaining product shots rather than adding extra text—this layout performs best when the products stay the hero.

Use this template

Free — No credit card required