What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical ad with bronze liquid highlighter tube, applicator wand, swatch stroke, star rating review box, and Shop now button on white.

Liquid Highlighter Social Proof Ad Template - Story

9:16Skincare & MakeupConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is designed for a liquid face highlighter launch, using a clean, editorial product-shot style that feels premium and trustworthy. The composition is product-centered: a large metallic-bronze tube dominates the frame, paired with a close applicator wand and a visible swatch stroke that instantly communicates texture and payoff. Minimal black typography on a white background keeps the focus on shade and finish, while the small “GLIMMER” label functions like a shade callout used in beauty e-commerce. The marketing strategy is mid-funnel consideration for product-aware audiences: it combines curiosity (NEW + named shade) with social proof via a rating row and a framed testimonial quote, reducing perceived risk for first-time buyers. A simple “Shop now” button makes the next step obvious without adding discount pressure. Brands can customize by swapping the tube color, shade name, review text, and star rating, while keeping the same high-contrast layout to maintain a polished, modern cosmetics aesthetic.

When to Use This Template

1Ideal for announcing a new highlighter shade, since the swatch stroke and shade tag communicate finish and color in one glance.
2Perfect for retargeting visitors who viewed the product page: the star rating and review box add reassurance at the consideration stage.
3Great for beauty drops where packaging is a hero asset—this layout gives maximum space to the tube and applicator details.
4Useful for ‘best-seller’ or ‘editor’s pick’ variations by swapping the “NEW!” line with an award/feature claim while keeping the testimonial frame.

Marketing Strategy

This template works because it aligns with a product-aware, mid-funnel audience that’s comparing options and needs fast proof. The large hero packshot and visible swatch satisfy curiosity and reduce uncertainty about finish and shade payoff. Social proof is made concrete through rating stars and a quoted review, a best practice in beauty where results are subjective and trust is earned through peers. The minimal, high-key background signals “clean” and premium, keeping attention on the metallic sheen. The CTA is direct (“Shop now”) to capture intent without relying on discounts, making it effective for launches, retargeting, and always-on product ads.

ConsiderationProduct AwareLiquid MakeupFace HighlighterApplicator WandAspirationCuriositySocial Proof

Best For

Designed for makeup shoppers who already know what a liquid highlighter is and want a believable, natural-looking glow. It appeals to beauty enthusiasts and routine-driven buyers who rely on reviews, ratings, and shade clarity before purchasing on mobile.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Skylight” and “GLIMMER” with your exact shade name and add a small color chip that matches the product tone for instant shade recognition.
✓Keep the testimonial inside the outlined dialog box—swap in a real 1–2 line customer quote that mentions the finish (e.g., “glass skin glow”) to match the swatch visual.
✓If your brand uses a signature accent color, apply it to the “NEW!” word or the CTA border while preserving the white background for the premium, clean look.
✓Adjust the star rating to match your actual review average; the stars are prominent and should stay credible at a glance.
✓Use a higher-contrast product cutout if your packaging is light; this layout depends on the tube clearly separating from the white backdrop.

Use this template

Free — No credit card required