What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad on mauve background with before/after face photos, dotted arrow, lip plumper product shot, and “BUY 1, GET 1” box.

Lip Plumper Before & After Ad Template - Square

1:1Skincare & MakeupDecisionProduct Aware

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Free — No credit card required

About This Template

This square beauty ad template is built to sell a lip plumper with an instant “before vs after” promise. A muted rose background sets a mature, skincare-adjacent mood, while the large white headline (“Granny lips be gone!”) grabs attention with a bold, problem/solution hook. The center of the design is a clean two-panel transformation: the same model’s face shown close-up in rounded frames, labeled BEFORE and AFTER, connected by a dotted arrow that visually explains the improvement without extra text. Below, a sleek metallic product shot reinforces what caused the change, and the bottom banner “BUY 1, GET 1” acts as a decisive BOF incentive. Psychologically, this layout combines transformation, beauty enhancement, and deal savings—perfect for product-aware shoppers comparing options. It reduces perceived risk by showing outcomes and pairs proof with a direct offer. Brands can easily swap the model images, rewrite the pain-point headline, and recolor the background to match their palette while keeping the high-clarity structure intact for performance-driven social ads.

When to Use This Template

1Ideal for retargeting shoppers who viewed a lip plumper product page—this clear before/after proof answers the last-mile “does it work?” objection.
2Perfect for a BOGO or bundle promotion, since the bottom offer block is visually separated and easy to swap for “20% off” or “Free shipping.”
3Great for mature-audience beauty campaigns focused on lip lines and definition; the close-up framing makes subtle improvements noticeable.
4Strong for marketplace-style testing (multiple creatives) because you can keep the layout constant and rotate different before/after subjects to find the best-performing proof.

Marketing Strategy

This template works because it matches a BOF, product-aware audience with the two things they need to convert: proof and value. The side-by-side before/after close-ups function as instant visual evidence, reducing skepticism around cosmetic claims and making the benefit legible in a one-second scroll. The dotted arrow adds a simple narrative of improvement, while the concise line “Plumper lips in minutes.” reinforces immediacy (beauty enhancement trigger). Finally, the “BUY 1, GET 1” block introduces deal savings, pushing indecisive shoppers over the line without requiring long copy. The clean hierarchy—headline, proof, product, offer—follows performance best practices for static social placements where clarity beats complexity.

DecisionProduct AwareLip MakeupBefore After TransformationProduct CloseupTransformationBeauty EnhancementDeal Savings

Best For

Designed for beauty shoppers—especially women 35+—who notice lip lines or loss of volume and want a quick, visible cosmetic fix. They’re product-aware, compare claims, and respond to proof-led creatives plus a strong value offer like BOGO before committing to purchase.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the headline with your brand’s specific pain point (e.g., “Lip lines? Smooth them fast.”) but keep the short exclamation style to match the bold hierarchy.
✓Swap the BEFORE/AFTER photos with consistent lighting and the same angle; this template’s credibility depends on near-identical framing.
✓Change the dotted arrow color to your brand accent (or a high-contrast white) so the transformation cue remains visible over skin tones.
✓Use the bottom offer box for your strongest decision-stage incentive (BOGO, bundle price, free shipping) and keep it centered to preserve the scroll-stopping symmetry.
✓If your product is a gloss or balm, update the product shot to a horizontal pack image; the current placement is designed to feel like a “proof + product” stack.

Use this template

Free — No credit card required