What creatives work best for makeup ads?

The most effective makeup ads show the product applied with swatches, tutorial-style visuals and visible results. Mimero's makeup templates are inspired by beauty brands achieving the highest social media engagement.

How to promote skincare and makeup routines and bundles?

Routine and bundle ads work best when showing products together with a clear application order. Our templates include multi-product layouts ideal for cross-selling and upselling.

How many skincare & makeup templates does Mimero have?

Mimero has hundreds of curated templates specifically for the skincare & makeup sector, selected from the world's top brands and updated weekly.

How can I customize skincare & makeup templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

White Story ad with lip balm tube close-up, burgundy headline text, and curved ingredient callouts around the product.

Lip Balm Ingredient Callouts Ad Template - Story

9:16Skincare & MakeupConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a nourishing lip jelly or balm positioned as a science-meets-sensory lip care essential. The layout is clean and premium: a large white negative-space background keeps attention on a centered product close-up, while deep burgundy typography delivers a cosmetic, editorial feel. The hero visual highlights an applicator tip topped with a glossy, heart-shaped dollop—instantly communicating texture and “treat yourself” self-care. A bold headline (“Nourishing Blend”) introduces the benefit, followed by a short explanatory paragraph that supports solution-aware audiences in the consideration stage. Curved ingredient callouts (e.g., peptides, jojoba oil, vitamin E) create curiosity and reduce purchase friction by making the formula easy to scan and remember. This structure works well for brands that want to balance sensorial appeal with credibility. Customize by swapping the ingredient list to match your formula, adjusting the accent color to your brand palette, and replacing the product shot with your packaging while keeping the generous whitespace for a high-end, clinical-luxe look.

When to Use This Template

1Ideal for introducing a lip balm/jelly formula where ingredients are the differentiator—each callout makes the blend instantly scannable on Stories.
2Perfect for a mid-funnel retargeting ad: users who already browsed lip care get a clear “why this one” breakdown in one screen.
3Great for clean beauty or derm-inspired brands that want a premium, minimal aesthetic while still communicating benefits and actives.
4Strong for new applicator launches (angled tip, metal tip, etc.): the close-up hero shot makes the application experience the headline.

Marketing Strategy

This creative works because it merges sensorial appeal with rational proof. The glossy heart-shaped dollop on the applicator triggers desire and self-care associations, while the ingredient callouts translate that feeling into credible reasons to buy (peptides, jojoba oil, vitamin E). For solution-aware users in mid-funnel consideration, the template answers the silent question “what’s in it and why does it matter?” without forcing them to read a long caption. The large whitespace and editorial typography signal premium quality and reduce visual clutter, improving comprehension on fast-scrolling Story placements. The curved diagram-like callouts add a subtle “clinical” structure, supporting trust and memorability—best practices for beauty ads where differentiation often comes from formula transparency and texture cues.

ConsiderationSolution AwareLip CareProduct CloseupApplicator TipSensory AppealSelf CareCuriosity

Best For

Beauty shoppers who already use lip care and compare formulas before buying. Skews toward ingredient-aware consumers (peptides, oils, vitamins) looking for a plush, glossy finish and a self-care moment in a premium-looking product.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top headline with your hero benefit (e.g., “Plumping + Repair”) but keep the bold uppercase style for instant Story readability.
✓Swap the curved callout labels to match your exact actives; keep them short (1–3 words) so the arc remains clean and premium.
✓Use your brand’s signature accent color for all text and lines; maintain high contrast against the white background to preserve the clinical-luxe feel.
✓Update the paragraph to one tight sentence + one proof point (e.g., clinically tested, fragrance-free) to fit the mid-funnel consideration intent.
✓Re-shoot the packshot at the same angle with a texture dollop on the tip—this template relies on the close-up to sell sensoriality.

Use this template

Free — No credit card required