How to create effective ads for sunglasses and eyewear?

The best-performing eyewear ads combine lifestyle imagery (worn) with product details (materials, shape, colorways). Mimero's eyewear templates capture both approaches from leading optical brands.

Are there templates for seasonal eyewear collections?

Yes, our templates cover summer campaigns for sunglasses and new prescription collection launches. You can customize them with your models and branding in seconds.

How many eyewear templates does Mimero have?

Mimero has hundreds of curated templates specifically for the eyewear sector, selected from the world's top brands and updated weekly.

How can I customize eyewear templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 ad with terracotta header, “Aurora Green” text, before/after eye close-ups, and a full-bleed beauty portrait.

Color Contact Lenses Before & After Ad Template - Story

9:16EyewearConsiderationSolution Aware

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About This Template

This 9:16 Story template is designed to sell color contact lenses by showcasing an immediate, believable transformation. The top header uses a warm terracotta-brown solid background with clean, modern typography: a small brand line, a large shade name (“Aurora Green”), and a short descriptor that explains the undertone and vibe of the color. The middle strip delivers the core proof with a clear before/after eye close-up, labeled in bold caps for instant scanning. The bottom half is a full-bleed beauty portrait that reinforces the final look and aspirational outcome. Strategically, the creative sits in mid-funnel consideration for solution-aware shoppers: viewers already understand colored lenses and are comparing shades/brands. The transformation trigger reduces perceived risk, while the shade naming and concise color story build curiosity and preference. It’s easy to customize by swapping the shade name, adjusting the description to your lens benefits (comfort, UV filter, diameter), and replacing images with your model/UGC while keeping the before/after proof block consistent across a carousel of shades.

When to Use This Template

1Ideal for promoting a new lens shade: the large shade name plus the short color description gives shoppers a quick “what it looks like” summary before they click.
2Perfect for shade-comparison campaigns where each Story features one color; the consistent before/after eye strip makes differences across shades easy to evaluate.
3Great for retargeting visitors who viewed product pages: the proof-led before/after reduces hesitation and reminds them of the exact look they wanted.
4Useful for influencer/UGC adaptations—swap the portrait and keep the same header and before/after labels to maintain brand consistency across creators.

Marketing Strategy

This template works because it combines aspiration with proof in the exact order a solution-aware shopper evaluates colored lenses. The bold shade name and short color story create curiosity and help viewers self-identify (“this olive-green suits warm tones”), while the before/after eye crop delivers rapid, low-friction evidence of the change—reducing perceived risk about unnatural results. The full-bleed portrait then sells the lifestyle outcome: a polished, wearable look that feels attainable. In mid-funnel consideration, this structure answers the key comparison questions (What color is it? How different is it? How does it look on a face?) without overwhelming text. The clean typography and warm, premium palette support trust and keep attention on the iris transformation, a best practice for eyewear/beauty ads where the product benefit is primarily visual.

ConsiderationSolution AwareColor Contact LensesBefore After ComparisonBeauty LookTransformationAspirationCuriosity

Best For

Beauty-focused shoppers (primarily women 18–35) who already like experimenting with makeup and eye looks and want a specific, natural-looking color change. They compare shades visually, respond to clear proof, and are likely to purchase when the final look is shown on a flattering portrait with an easy-to-understand shade story.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Aurora Green” with your shade name and keep it short (1–2 words) so it remains dominant and readable on mobile.
✓Update the descriptor line to include one concrete spec (e.g., “14.2 mm, natural limbal ring”) to boost consideration without adding clutter.
✓Use the same eye framing for both before/after shots (matching angle and lighting) to make the transformation feel honest and comparable.
✓Swap the terracotta header color to your brand tone, but keep high contrast with white text for accessibility in Stories.
✓If you offer multiple shades, duplicate the template and keep the before/after strip placement identical so users can compare colors across a sequence.

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Free — No credit card required