How to create effective ads for sunglasses and eyewear?

The best-performing eyewear ads combine lifestyle imagery (worn) with product details (materials, shape, colorways). Mimero's eyewear templates capture both approaches from leading optical brands.

Are there templates for seasonal eyewear collections?

Yes, our templates cover summer campaigns for sunglasses and new prescription collection launches. You can customize them with your models and branding in seconds.

How many eyewear templates does Mimero have?

Mimero has hundreds of curated templates specifically for the eyewear sector, selected from the world's top brands and updated weekly.

How can I customize eyewear templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical ad with model wearing black rectangular sunglasses, durability headline, three check-mark benefit pills, and “BUY 1 GET 1 FREE” button.

Durable Sunglasses BOGO Deal Ad Template - Story

9:16EyewearAwarenessProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template promotes durable, everyday sunglasses with a clean, premium fashion aesthetic. A full-bleed portrait of a model wearing bold rectangular frames anchors the design, instantly showing fit and style. The background is a soft off‑white/gray, leaving generous negative space for the headline and brand name at the top. The typography is modern sans‑serif with a clear hierarchy: a benefit-led statement (“Sunglasses built to endure”) followed by a punchy promise (“Buy once. Wear forever.”). Conversion cues sit in the lower half: three pill-shaped feature callouts with check icons (“Stronger frames,” “All-day comfort,” “Timeless design”) build credibility quickly for product-aware viewers, while the dark rounded CTA bar (“BUY 1 GET 1 FREE”) adds a deal-promotion trigger without clutter. This approach works well at TOF awareness because it pairs aspiration (model lifestyle) with concrete product proofs and a simple offer. Customize by swapping the portrait, adjusting lens tint to match your collection, replacing feature pills with your top 3 differentiators, and updating the CTA to your promotion or seasonal drop.

When to Use This Template

1Ideal for a buy-one-get-one launch where the offer needs to be instantly readable on Stories while the model shot sells the look.
2Great for positioning a “built to last” collection; the durability headline plus check-mark feature pills make quality claims easy to scan.
3Perfect for retargeting product-aware shoppers who viewed frames—swap the three callouts for your top objections (scratch resistance, UV400, lightweight).
4Works well for seasonal drops (summer travel, festival season); keep the clean background and update lens color and headline to match the theme.

Marketing Strategy

This template sells at TOF awareness while targeting product-aware users by combining aspiration and proof. The hero portrait delivers instant style identity—viewers can picture themselves in the frames—while the durability promise (“built to endure”) reduces perceived risk for everyday wear. The three check-mark pills act as rapid micro-claims that answer common buying questions (strength, comfort, timelessness) without forcing long reading on mobile. Finally, the BOGO CTA adds a clear value trigger that nudges immediate action and boosts basket size, all within a clean, high-contrast hierarchy that keeps attention on the face, frames, and offer.

AwarenessProduct AwareSunglassesFashion AccessoryPortrait ModelAspirationStyle IdentityDeal Promotion

Best For

Style-conscious shoppers looking for everyday sunglasses that feel premium and durable, and who respond to simple value offers like BOGO. Best suited to mobile-first audiences who make quick decisions from a single hero image and a short list of benefits.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three benefit pills with your strongest measurable claims (e.g., “UV400 lenses,” “Scratch-resistant coating,” “Lightweight 24g”)—this layout is built for fast scanning.
✓Match the lens tint in the model photo to your collection (amber, smoke, mirrored) to signal the exact product variant without adding extra text.
✓Keep the background light and uncluttered; if you introduce color, use a very subtle warm gradient so the dark frames and CTA still pop.
✓Swap the BOGO bar text for your promo mechanic (“20% off,” “Free case included”) but keep it short to preserve the bold button look.
✓Adjust the headline to your brand promise (e.g., “Made for everyday wear”) while maintaining the two-line hierarchy for readability.

Use this template

Free — No credit card required