
Designed for eyewear brands, this 9:16 Story template announces a sunglasses restock with a clean, high-contrast split layout. The left column is a bright white panel featuring a simple product icon a...
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Designed for eyewear brands, this 9:16 Story template announces a sunglasses restock with a clean, high-contrast split layout. The left column is a bright white panel featuring a simple product icon and a bold, all-caps headline (“BACK IN STOCK.”) set in heavy sans-serif type, making the message instantly scannable on mobile. The right side is a full-bleed lifestyle portrait of a man wearing dark frames against a textured brick wall, adding authenticity and a premium, urban vibe. Strategically, it targets product-aware shoppers at the bottom-of-funnel decision stage: the restock message taps scarcity and “missed it last time” urgency, while the confident model shot reinforces style identity and helps viewers self-identify with the look. This combination works well for impulse purchases and quick swipe-through environments. Customize by swapping the frame color and lens gradient to match your SKU, replacing “SOHO CHERRY” with your collection name, and adding a small price or limited-quantity badge to intensify urgency without cluttering the minimalist layout.
This template converts because it aligns with a bottom-of-funnel, product-aware audience: the viewer already understands what’s being sold, so the creative focuses on availability and desire. “Back in Stock” activates scarcity and loss aversion—people who previously missed the item feel a renewed urgency to act now. The large, high-contrast headline on a white panel ensures the core message is understood instantly in a fast Story environment. The full-bleed lifestyle portrait supports style-identity psychology: seeing the frames worn in an urban setting helps users imagine themselves with the look, reducing perceived risk versus a plain product shot. The minimalist composition follows best practice by limiting competing elements, keeping attention on one promise (availability) and one proof point (how it looks on a person).
Style-conscious shoppers looking for fashion-forward sunglasses, typically browsing social platforms on mobile and ready to buy when availability is confirmed. Best suited for audiences who already recognize the product or have shown intent (site visitors, engaged followers), and respond to clean, premium visuals.
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