How to create effective ads for sunglasses and eyewear?

The best-performing eyewear ads combine lifestyle imagery (worn) with product details (materials, shape, colorways). Mimero's eyewear templates capture both approaches from leading optical brands.

Are there templates for seasonal eyewear collections?

Yes, our templates cover summer campaigns for sunglasses and new prescription collection launches. You can customize them with your models and branding in seconds.

How many eyewear templates does Mimero have?

Mimero has hundreds of curated templates specifically for the eyewear sector, selected from the world's top brands and updated weekly.

How can I customize eyewear templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Cream Story ad with coral “50% off” text, close-up eye photo, and lens-on-fingertip product shot with specs.

Color Contact Lenses 50% Off Offer Ad Template - Story

9:16EyewearDecisionProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template promotes hydrating color contact lenses with a clear new-customer discount. The design uses a soft cream background and a bold coral-red serif headline that immediately spotlights “50% off,” making the offer the first thing viewers process. A full-bleed close-up of an eye creates instant relevance for beauty and eyewear shoppers, while a secondary product shot (a lens held on a fingertip) adds tangibility and trust. The layout also includes small spec text (diameter, base curve, water content) placed next to an arrow label, supporting BOF decision-making by answering practical fit and comfort questions without feeling clinical. Psychological triggers here are discount urgency and curiosity—viewers want to see the color effect up close—paired with aspiration through polished makeup styling. Brands can customize by swapping the eye photo to match different shades/skin tones, editing the lens name, and adjusting specs or promo terms while keeping the high-contrast headline hierarchy intact for fast Story consumption.

When to Use This Template

1Ideal for a first-time buyer campaign for colored contacts, with “New Customer Offer” setting clear eligibility and reducing friction.
2Perfect for discount-led retargeting ads: the oversized “50% off” headline quickly converts product-aware viewers.
3Great for promoting a specific shade drop (e.g., “Sunshine Sally”), using the eye close-up to demonstrate the exact color payoff.
4Works well for comfort-focused positioning because the spec line (water content, base curve) answers common fit questions in one glance.

Marketing Strategy

This template works because it aligns with BOF decision behavior for a product-aware audience: it combines a high-salience discount (“50% off”) with proof-oriented visuals. The eye close-up delivers immediate outcome clarity (how the shade looks in real life), satisfying curiosity while reinforcing aspiration through a polished beauty aesthetic. The secondary lens-on-fingertip shot reduces perceived risk by making the product feel tangible and authentic. Including concise specs (diameter, base curve, water content) is a best-practice for contact lenses: it anticipates common objections around comfort and fit and signals professionalism without overwhelming the layout. For retargeting or offer-led acquisition, the “New Customer Offer” qualifier sets expectations and helps prevent clicks from ineligible users, improving conversion quality.

DecisionProduct AwareContact LensesEye CloseupBeauty EnhancementDiscount OfferAspirationCuriosity

Best For

Designed for beauty-oriented shoppers and contact lens wearers who already understand colored lenses and are comparing shades, comfort, and price. Especially effective for mobile-first audiences who respond to strong discounts and want to see a close-up of the real eye result before purchasing.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Swap the eye close-up to match each shade variant; keep the crop tight so the iris color remains the focal point.
✓Replace “Sunshine Sally” with your shade name and use the arrow callout to point to the iris for clearer shade association.
✓Update the spec line (Dia/Base Curve/Water content) to your exact product data—this template’s small text block is built for quick scanning.
✓If your brand color differs, change the coral headline to your primary accent, but maintain strong contrast against the cream background.
✓Add a short redemption note under the discount (e.g., “Ends Sunday” or “Code: NEW50”) to reinforce the limited-offer CTA without clutter.

Use this template

Free — No credit card required