What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad styled as a text message chat with a large selfie of a woman holding a white beauty device on a soft pink background

At-Home Hair Removal Device Text Message Ad Template - Square

1:1Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template sells an at-home hair removal/skin-smoothing beauty device using a playful “text message screenshot” concept. The layout mimics an iMessage-style conversation at the top, then drops a large rounded-corner selfie as the hero visual: a model holding a sleek white handheld device with a gold accent. The background stays clean and pastel, with soft pink margins and light gray UI elements—making the product feel modern, safe, and easy to use. Strategically, this is a top-of-funnel awareness creative built on curiosity and novelty: the viewer reads the chat line first (“What are you doing right now?”), then discovers the punchline response that hints at the device benefit. The selfie-style product-in-hand shot adds authenticity and aspiration, while the minimal text keeps attention on the device and the user’s confidence. Brands can customize it by swapping the contact name, the message copy, and the selfie with a creator-style photo. The device image can be recolored to match brand accents, while keeping the chat UI consistent for instant recognition in feeds.

When to Use This Template

1Ideal for launching a new IPL or hair-removal handset by using the chat hook to stop the scroll before revealing the device-in-hand selfie.
2Great for influencer/creator partnerships: replace the selfie with a real creator photo while keeping the message bubble as the consistent brand frame.
3Perfect for “new routine” campaigns (self-care night, getting ready) where the conversational opener makes the product feel like a casual habit.
4Works well for retargeting light engagers with a second version that changes the reply text to a specific benefit (smooth legs, fewer ingrowns, spa-like at home).

Marketing Strategy

This template wins attention by borrowing a familiar UI pattern—an iMessage-like chat—which creates instant context and a micro-story in one glance. That familiarity lowers resistance for an “unaware” audience while the unexpected reply line triggers curiosity and novelty, encouraging the viewer to look closer at the image. The hero selfie delivers aspiration and authenticity at the same time: the product is shown in-hand, sized realistically, and associated with confident, polished self-care. Because it’s top-of-funnel, the design avoids heavy claims and dense copy. Instead, it uses a conversational hook plus a clean, light palette that signals safety and ease of use—key objections for at-home devices. Best-practice wise, the creative has a clear visual hierarchy (chat → punchline → device) and a feed-native look that blends into social content while still feeling premium.

AwarenessUnawareAt Home BeautyBeauty DeviceSelfie StyleCuriosityAspirationNovelty

Best For

Designed for beauty shoppers who follow trends and like at-home solutions—typically women 18–34 who respond to creator-style visuals and playful, relatable copy. They’re early in the journey and need an easy, low-effort introduction that makes the device feel normal, safe, and “worth trying.”

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Rewrite the first message as a common grooming moment (“Getting ready for vacation?”) to align the chat hook with a seasonal campaign.
✓Swap the blue reply bubble for your brand accent color, but keep the iMessage-style shapes so the screenshot illusion stays believable.
✓Replace the selfie with a real customer/creator holding the device at a similar angle—this composition keeps the product readable without covering the face.
✓Add a small badge near the photo corner (e.g., “Gentle IPL” or “5-min sessions”) to introduce one key benefit without breaking the minimalist feel.
✓If your device isn’t white, keep the background pastel and uncluttered so the handset remains the highest-contrast focal point.

Use this template

Free — No credit card required